Minuteman Press Sunnyvale
 1205 Alderwood Avenue
Sunnyvale, CA 94089
 Express Printing Sunnyvale
 Map and Directions
 Express Phone (408) 400-0223 | Phone
 Express Fax (408) 400-0267 | Fax
 Email Express Printing  sunnyvale@minutemanpress.com
 Express Hours Hours 8:30-5:00 Mon-Fri
 Express Shopping Cart 

Direct Mailing Vocabulary Words and Defintions

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Direct Mailing Vocabulary Words and Definitions

Bulk mail: larger quantities of mail prepared so as to qualify for a postage discount. The opposite of single piece mail.

Compiled list: names gathered from public sources. May contain additional demographic information, but does not represent any past buying activity.

House list: a mailing list compiled by a business or organization from its own sources.
Indicia: the plural of indicium; the imprinted designation on a mail piece indicating method of postage payment and class of mail.

Merge/purge: a data process in which two or more mail lists are merged, then duplicates identified and purged from the list.

Response device: an enclosure in a direct mail piece that allows the recipient to respond to the offer.

Response rate: the percentage of inquiries or other responses resulting from a mailing.

Seed: names added to a mailing list by the list owner to provide a way to check the mail piece and to determine whether there is any unauthorized use of the mail list.

Single-piece mail: mail bearing the full postage rate for its class without any discount for bulk mail preparation.

Standard mail: a class of mail and postage designation. Formerly known as third class mail; often mistakenly called bulk mail.

Suppression file: a list of people to be removed from a specific mailing, though not necessarily from the master mail list.

UAA: an acronym for undeliverable as addressed. Reasons for undeliverability may be due to the addressee having moved or a problem with the elements in the address.


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



Featured Product

News Feed
  • Chuck Morgan, voice of the Rangers Q&A: Bobbleheads and beyond #promotionalmerchandise https://t.co/WfnVE061VbFri Dec 15 02:04:09 2017
  • Introducing 3D printers to tech camps across North America | Ultimaker #printing https://t.co/o6kkKqWmB1Fri Dec 15 01:04:09 2017
  • Sihl – “Digital printing our passion” #printing https://t.co/orVlSHoTPmFri Dec 15 00:04:09 2017