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 Express Printing Sunnyvale
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What is a good response rate for a postcard mailing?

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We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

What is a good response rate for a postcard mailing?


This question might be the most frequently asked about direct mail marketing. The response rate is determined primarily by three factors: the mail list, the appearance of the mail piece, and the offer. Of the three, the mail list is the most influential – 60% – while appearance and the offer account for 20% apiece.

Factors tied to the mailing list include the overall list hygiene (accuracy of the addresses and age of the list), how often the list is used for mailing, and whether the list is appropriate for the offer being made.

In a January 2007 white paper, The Winterberry Group noted that the three key factors influencing consumer buying decisions in response to direct mail marketing are timing, personalization and relevance. For most mailings, a response rate of 1-2% would be considered good.


 


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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