Minuteman Press Sunnyvale
 1205 Alderwood Avenue
Sunnyvale, CA 94089
 Express Printing Sunnyvale
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Graphic Design Vocabulary

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We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Graphic Design Vocabulary Words and Definitions

Color correction: altering the color of a photograph or other image by electronic retouching.

Color tool, color picker, or color chooser: a software utility used to select colors to create color schemes. Often found within graphics software or online.

Commercial art
: art created specifically for commercial uses. Includes advertising, illustrations in magazines or books, logo design.

Composition: the placement or arrangement of visual elements in a work of art; the organization of the elements of art according to the principles of art.

Fine art: visual art created primarily for aesthetic purposes and judged for its beauty and/or meaning. Includes painting, sculpture, drawing, watercolor and architecture.

Grid: a set of guidelines for aligning and arranging elements on a page. Used during the design process but invisible to the viewer/reader.

Multimedia: of or related to the combined use of several media (text, graphics, voice, video). Examples of multimedia include television and film design, video production, computer games, interactive design, animation, TV graphics, film titles, and web design.

Page layout: a part of graphic design that includes the arrangement of elements on a page. Similar to composition but applied mainly to print media.

Print: a visual medium that includes desktop publishing, advertising, magazine design, publishing, corporate identity, logos, typography, package design, and print production.

Template: a more rigid design structure that fixes design elements in a specific location. The organization of a template is visible to the viewer/reader.

Visual communication: a process using investigation, analysis and planning to define a communication requirement as a first step in designing something to be seen.

White space: the open space between design elements (letters, words, photographs, images, symbols, charts, etc.). Also called negative space.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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