Minuteman Press Sunnyvale
 1205 Alderwood Avenue
Sunnyvale, CA 94089
 Express Printing Sunnyvale
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 Express Phone (408) 400-0223 | Phone
 Express Fax (408) 400-0267 | Fax
 Email Express Printing  sunnyvale@minutemanpress.com
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Mobile Marketing Vocabulary

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We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Mobile Marketing Vocabulary

2D code:
two-dimensional barcode; the dimensions are horizontal and vertical. 2D codes can store up to 7,089 characters, as contrasted with 1-dimensional barcodes that store 20 characters.
Mobile 2.0: the next generation of services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present. Mobile 2.0 is still being developed.

Mobile browser: a web browser used on a mobile device. Mobile browsers are optimized to display Web content effectively on small screens. Also called microbrowser, minibrowser or wireless Internet browser.

Mobile consumer touch points: talking, texting, capturing, sending, listening and viewing.
Opera mini browser: a popular browser for phone and iPhone.

QR code: an acronym for Quick Response; a two-dimensional barcode symbology that is the world’s most widely adopted open standard.

SMS: an acronym for short message service, the method of sending text via a mobile phone or other mobile communication device. SMS is the most widely used data application in the world.

Touch interface: a way to communicate by touch with consumer devices such as video displays and mobile devices. Single touch (touching in one location) has been integrated into many devices. Multi-touch (touching in 3+ locations) is required to enable pinch-to-zoom.

WAP: an acronym for Wireless Application Protocol, a technical standard for accessing information over a mobile wireless network.

WAP browser: a microbrowser technology for mobile devices.

an acronym for Worldwide Web Consortium, developing protocols and guidelines that ensure long-term growth for the Web. W3C’s standards define key parts of what makes the World Wide Web work. W3C is led by Tim Bernes-Lee, inventor of the World Wide Web.
World Wide Web (www or simply Web): an information space in which the items of interest, referred to as resources, are identified by global identifiers called Uniform Resource Identifiers (URI).

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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