Minuteman Press Sunnyvale
 1205 Alderwood Avenue
Sunnyvale, CA 94089
 Express Printing Sunnyvale
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Marketing and Promotion Vocabulary Words

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We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Marketing and Promotion Vocabulary Words

Business marketing: facilitating the sale of products or services to businesses or organizations. Also known as business-to-business or B2B marketing.

Consumer marketing:
marketing aimed at large groups of individuals using mass media and retailers. Also known as business-to-consumer or B2C marketing.

a marketing strategy that associates a single product or service with more than one brand name or with someone other than the original producer.

Creative brief: a document developed by creative professionals such as advertising agencies to guide the creation of marketing or advertising processes. A creative brief typically consists of a series of simple questions asked by the creative team and answered by whomever has requested the brief.

Dimensional marketing:
a direct mail marketing technique that uses a three-dimensional object as a prop to promote a product or service. A dimensional marketing piece often must be sent in a package; this, coupled with the extra cost of postage, makes dimensional marketing costly and therefore done on a limited basis.
Direct mail marketing: a form of marketing that is aimed directly at the consumer or business without any intermediary like radio or television.

Google AdWords: Google’s advertising product. Used in conjunction with Google’s search engine.
Guerilla marketing: an unconventional promotional system that uses time, energy and imagination rather than a big budget to achieve success.

Marketing channel: activities designed to move goods from the production to consumption point. Includes all the marketing activities and organizations that are necessary to complete the process.
Multi-channel promotion: using more than one promotional method simultaneously. Can include references between the various channels being used.

Promotion plan:
the outline of the promotional tools or tactics that will be used to achieve marketing objectives.

Public relations: activities that promote an understanding of a business, product or service and creates good will.

QR code: an acronym for Quick Response code. A two-dimensional barcode symbology originally developed by the Japanese company Denso-Wave to store information about Toyota parts inventory. Now used with a mobile phone to take readers to a web site or provide contact information.

Search engine optimization:
the process of improving the amount of traffic to a web site or web page from Internet search engines. Unlike Google AdWords and other search engine marketing activities, SEO is free.

Viral marketing:
a marketing technique that uses social networks to create brand awareness or buzz. So-called because social networking allows for rapid spread of the marketing message, similar to the spread of pathological and computer viruses. Can also mean stealth marketing, an unscrupulous form of advertising.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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