Minuteman Press Sunnyvale
 1205 Alderwood Avenue
Sunnyvale, CA 94089
 Express Printing Sunnyvale
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Sunnyvale Marketing Vocabulary Words

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We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Sunnyvale Marketing Vocabulary Words

AIDA: an acronym for attention, interest, desire, action, the four steps first identified by to describe the steps of the selling process

B2B: an acronym for business-to-business; a description of the relationship of the business to the target audience

B2C: an acronym for business to consumer; a description of the relationship of the business to the target audience

CRM: an acronym for cause-related marketing; the association of a for-profit company with a nonprofit organization, intended to promote the company’s product or service and to raise money for the nonprofit.

CRM: an acronym for customer relationship management; the application of a marketing strategy focused on awareness of customer requirements.

Decay: corruption of a marketing message over time.

Icon: a sign that looks like an object or represents it in a way that most people recognize. Example: handicap sign.

Index: a sign that relates to the object by some kind of causal connection. Example: tears denote sadness.

Message: the vehicle by which an idea is transmitted via a medium.

Noise: anything that interferes with the proper delivery of a message.

Selective attention: the process of screening out information that is not of interest and processing information that is of interest.

Semiotics: the study of signs and symbols in a language

Symbol: an artificial sign created for a purpose or meaning. Example: Nike swoosh.

Syntactics: the grammatical arrangement of words.

Semantics: the branch of linguistics concerned with meaning.

Vocabulary credited to Marketing Communications by John Egan

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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