Minuteman Press Sunnyvale
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Sunnyvale, CA 94089
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How to create a sense of urgency

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We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

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We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Copywriting: How to create a sense of urgency


In marketing, a sense of urgency is a device to give readers a reason to respond quickly. When reading an advertisement, people have a tendency to procrastinate – to put the advertisement aside and consider it later. A sense of urgency helps overcome this tendency by providing a reason to act immediately.

There are two common ways to create a sense of urgency:
  • offer a reward for prompt action
  • assess a penalty for not acting.
Some examples of a reward include a free gift for responding or a bonus with purchase; an example of a penalty is a limited supply of the product or service being offered or a sale that lasts for a defined period of time.

Scarcity is important

A sense of urgency works by creating scarcity – the reader must act by a given deadline or be among the established number of people to respond. The sense of urgency can be undermined if the deadline or other conditions are not strictly enforced. This is useful information for any Silicon Valley or Sunnyvale Businesses.


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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