Minuteman Press Sunnyvale
 1205 Alderwood Avenue
Sunnyvale, CA 94089
 Express Printing Sunnyvale
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Email Marketing Vocabulary and Definitions

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We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Email marketing vocabulary words

Active voice: a sentence construction in which the subject of the sentence performs the action expressed in the sentence.

CAN-SPAM: an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act. Legislation passed by Congress and signed into law by President Bush in December 2003. Establishes the first national standards for sending commercial e-mail.

CMYK: the four process ink colors – cyan, magenta, yellow and black. The CMYK color system is used for printing but is not used in HTML.

Organic search results: listings on search engine results pages that appear because of their relevance to the search terms, as opposed to being paid advertisements (pay-per-click).

PPC: an acronym for pay-per-click, a bid-based advertising method made popular by Google and Yahoo!

Passive voice: a sentence construction that uses the object of an action as the subject of the sentence. In other words, whoever or whatever is performing the action is not the grammatical subject of the sentence.

red, green and blue, the color model used for television sets, computer screen, mobile phone displays and other digital output devices.

an acronym for search engine marketing, the activities associated with positioning a web site to maximize its exposure. SEM techniques include search engine optimization and pay-per-click advertising.

SEO: an acronym for search engine optimization, the process of promoting a web site’s ranking in the search results of a search engine.

Style guide: a set of standards governing the writing and design of documents. Implementing a style guide promotes uniformity of style and formatiing. Also Known as a style manual or a house style (if developed for a specific organization).

Swipe file:
a collection of sales, marketing and advertising material known to be effective or of interest. Used by writers to generate ideas.

Target audience:
A specified audience or demographic group for which an advertising message is designed.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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