Why printing isn't dead in Silicon Valley
During my years in the printing industry, I’ve have various reactions to pundits who have predicted the death of printing
or the impending failure of printing businesses. I must admit that when I heard the first gloomy prediction, I did stop to think whether it really did apply to me.
Turns out it didn’t
– and here’s why:
We don’t sell printing. What we do is help our customers sell something to their customers
. Or communicate with their members. Or explain how to do something or how something works. Putting marks on paper is incidental to the real job of providing a valuable service to our customers.
Our job is to be what you need us to be – an on-call addition to your sales and marketing department, a generator of ideas
, a presenter of options
, a business partner that helps you get what you need done to be successful. Oh, and also a darn good printing company!