We Recommend QR Codes for all Sunnyvale companies
If you are ready to start or re-start a direct mail marketing campaign, we recommend incorporating a QR (Quick Response) code
into the mail piece. A QR code is a 2D (two-dimensional) barcode with an extremely large capacity for holding information, including such things as the URL
(uniform resource locator) of a web site
, a photograph
, a business card
to a location, or consumer information
QR codes originated in Japan in 1994 as an inventory tracking system for vehicle parts. Denso-Wave, the original QR code developer, freely shared the code specification and use of QR codes quickly spread throughout Japan and Europe. Adoption in the United States and Canada has been slower due to immature technology for mobile communication.
Incorporating a QR code into your mail piece makes it interactive
. By scanning the QR code with a smart camera equipped with a QR decoding application, the mail piece recipient will be taken to a site on the Internet where much more information can be found.
There are some tricks to creating a QR code in the right size and of sufficient quality to be readable by many smart phone apps. We can help you design and incorporate a QR code into your next mail piece
or sales brochure.