Why you Need to Use Print in Your Silicon Valley Advertising
Turn the clock back a few years to the early days of e-mail marketing, social media and mobile communicating, and you’ll find many predictions regarding either the death of print or declarations of its future irrelevance as a sales and marketing tool.
Now, after almost of decade of experience with these new communication technologies, we know that they are adjuncts to print, not replacements.
In January 2010 Google promoted its Google Apps Premier Edition by mailing a paper-based Savings Calculator to CIOs
. In March it mailed a four-page overview of tips on using Google Adwords to business owners, and periodically it also sends a discount card for Google Adwords.
Learn why you need print in your Sunnyvale marketing
Q and A: What are the environmental tradeoffs between print and electronic media??
Paper is a renewable and sustainable resource
that is less damaging to the environment than the toxic materials required for electronic devices. To understand the many aspects of the environmental debate, we’ve gathered some statistics
from The Forestry Stewardship Council, the US Environmental Protection Agency and TAPPI (Technical Association of the Pulp and Paper Industry.
Learn statistics and fact why printing isn't harmful to the environment
Vocabulary: Print in Advertising
Brands of the World: a library of brand logos in vector format available for free download at www.brandsoftheworld.com
Carbon sequestration: the process by which carbon is removed from the atmosphere and stored in soil, biomass, geological formations and the ocean.
CMYK: an acronym for cyan, magenta, yellow and black, the four colors of process color printing. Black is abbreviated K.
Learn print advertising vocabulary
Idea Corner: No Mailing List Needed Anymore
Recognizing the renewed interest in traditional direct mail, the United States Postal Service has launched a program called Every Door Direct Mail
(EDDM). Specifically designed for businesses whose target audience is within a compact geographic area
, EDDM doesn’t require a mailing list and offers a very low postage rate – currently 14.2 cents per piece mailed.
Learn why mailing lists aren't necessary for mailings anymore
A Word From The Owner
During my years in the printing industry, I’ve have various reactions to pundits who have predicted the death of printing or the impending failure of printing businesses. I must admit that when I heard the first gloomy prediction, I did stop to think whether it really did apply to me. Turns out it didn’t – and here’s why:
Learn why print isn't dead in Silicon Valley
Tips and Tricks for Advertisement Mailings
If you are ready to start or re-start a direct mail marketing campaign, we recommend incorporating a QR (Quick Response) code into the mail piece. A QR code is a 2D (two-dimensional) barcode with an extremely large capacity for holding information, including such things as the URL (uniform resource locator) of a web site, a photograph, a business card, directions to a location, or consumer information.
Learn more about QR codes in Sunnyvale