Updating Your Mailing List in San Jose or Silicon Valley
If your mail list consists of a mix of customers and prospects, set a reminder to periodically review the customer segment – particularly if the mail list is kept separately from a customer list generated by the billing process. Here are the things to look for:
Have there been any changes in customer contact information?
Your company’s billing system will have the most up-to-date mailing address information. This is because invoices must be sent as first class mail, and one service of first class mail is free address updates. If there is a problem with the address (such as a missing suite number) or if the customer has moved, the billing department will get the information from the returned invoice. Check what is in the billing file against your prospecting mail list and make changes as needed.
Have there been any changes in individuals within the customer’s company?
Sales people and customer service representatives will know the status of the individuals associated with your customers. Has the individual been promoted or left for another company? Has the responsibility been assigned to someone else? Let your sales people and CSRs review the mail list information for accuracy.
Should an old customer be dropped from the mail list or a new customer added?
Check with your sales people and CSRs to see whether it still makes sense to keep existing customers on the mail list, and whether there are any new customers that should be added.
This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089