Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
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  Express Hours
Hours 8:30-5:00 Mon-Fri
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Direct Mailing Vocabulary Words and Defintions

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We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Direct Mailing Vocabulary Words and Definitions

Bulk mail: larger quantities of mail prepared so as to qualify for a postage discount. The opposite of single piece mail.

Compiled list: names gathered from public sources. May contain additional demographic information, but does not represent any past buying activity.

House list: a mailing list compiled by a business or organization from its own sources.
Indicia: the plural of indicium; the imprinted designation on a mail piece indicating method of postage payment and class of mail.

Merge/purge: a data process in which two or more mail lists are merged, then duplicates identified and purged from the list.

Response device: an enclosure in a direct mail piece that allows the recipient to respond to the offer.

Response rate: the percentage of inquiries or other responses resulting from a mailing.

Seed: names added to a mailing list by the list owner to provide a way to check the mail piece and to determine whether there is any unauthorized use of the mail list.

Single-piece mail: mail bearing the full postage rate for its class without any discount for bulk mail preparation.

Standard mail: a class of mail and postage designation. Formerly known as third class mail; often mistakenly called bulk mail.

Suppression file: a list of people to be removed from a specific mailing, though not necessarily from the master mail list.

UAA: an acronym for undeliverable as addressed. Reasons for undeliverability may be due to the addressee having moved or a problem with the elements in the address.


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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