Direct Mailing Vocabulary Words and Definitions
larger quantities of mail prepared so as to qualify for a postage discount. The opposite of single piece mail.
names gathered from public sources. May contain additional demographic information, but does not represent any past buying activity.
a mailing list compiled by a business or organization from its own sources.
Indicia: the plural of indicium; the imprinted designation on a mail piece indicating method of postage payment and class of mail.
a data process in which two or more mail lists are merged, then duplicates identified and purged from the list.
an enclosure in a direct mail piece that allows the recipient to respond to the offer.
the percentage of inquiries or other responses resulting from a mailing.
names added to a mailing list by the list owner to provide a way to check the mail piece and to determine whether there is any unauthorized use of the mail list.
mail bearing the full postage rate for its class without any discount for bulk mail preparation.
a class of mail and postage designation. Formerly known as third class mail; often mistakenly called bulk mail.
a list of people to be removed from a specific mailing, though not necessarily from the master mail list.
an acronym for undeliverable as addressed. Reasons for undeliverability may be due to the addressee having moved or a problem with the elements in the address.