Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
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(408) 400-0223 | Phone
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(408) 400-0267 | Fax
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sales@expressprintingusa.com
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Hours 8:30-5:00 Mon-Fri
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Postcard Mailing vs Email Blast

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Postcard Mailing vs Email Blast


In the debate over whether to use traditional direct mail postcards or e-mail for marketing your company’s product or service, beware of using your personal experience or preferences to determine the marketing campaign strategy. To be blunt: your personal preferences are not a representative sample of the target audience, and so are irrelevant.

In the debate between direct mail and e-mail, each individual in your target audience gets the final say-so as to which method is better. You can make some educated guesses based on demographics such as age or whether the individual is a consumer or buying for a business, but ultimately you won’t know until you ask. Since that may be impractical or even impossible, the safest course is to use both direct mail and e-mail. In addition, response rates go up when more than one communication method is used.

Avoid the problems that can arise by assuming that your personal experience or preferences for being contacted can be generalized to the target audience. Base your marketing strategy on actual research and proven facts.

 

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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