Cross Media Marketing with Postcards in Sunnyvale
Are you familiar with the term cross media marketing
? It’s a buzz word that means using more than one way to appeal to customers and prospects.
The concept is nothing new – marketers have always used a variety of methods to advertise.
What is relatively new to the direct mailing world is adding web-based communication methods
into the mix. The most enthusiastic advocates of these methods claim that they have already replaced “traditional” media – including direct mail – because of cost, speed and tracking capabilities.
We don’t see it that way. The world not yet fully through the transition from traditional to new media
, so it is not yet safe to pick one over the other. What we see instead is a way to leverage the effectiveness of marketing communications by blending the two. And we hope you see it that way, too.