Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

How To Mail Postcards To Market Your Business - Express Printing in Sunnyvale, CA

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

How to mail postcards to market your Sunnyvale business


Traditional direct mail and e-mail work best together. Both have their place in a marketer’s tool kit, neither cancels the need for the other, and the two may even work symbiotically, as when a post card is sent offering a premium if the recipient provides an e-mail address.

Some audiences prefer traditional direct mail


While we acknowledge the growing importance of web-based communication to reach customers and prospects, computers and mobile wireless devices like smartphones cannot by themselves reach everyone in a business’s or organization’s target market. That could change as the use of mobile wireless devices spreads (which is happening rapidly). But until that time, traditional direct mail still has valuable place as a marketing tool.

Traditional direct mail is a good choice for some audiences (such as an older demographic whose adoption of web-based communications may be lagging younger audiences) and for anyone who clearly states a preference for direct mail.

Traditional direct mail is also a good choice for businesses and organizations whose target audience is local. Sustaining member campaigns, fundraisers and financial support appeals by community-based non profits are a good example where outreach by traditional direct mail to the homes of donors is likely to outperform web-based appeal.

Anticipating the addition of, or even the switch to web-based communication, businesses and organizations are collecting e-mail addresses and starting permission-based newsletters and blogs. But until that task is complete, traditional direct mail could be the only way to reach a customer or prospect.

Successful postcard mailing in 3 easy steps



To conduct a successful direct mail marketing campaign, you’ll need a mailing list, a mail piece and something to communicate that is of interest to your target audience. We’re making it sound simple because it really is.

Notice that we said a successful direct mail marketing campaign. If you measure success as the response rate, then greater success comes from a series of mailings rather than a one-time drop.

The ideal number of mailings in a campaign is either three or seven, mailed close enough together to build recognition in the mind of the recipient.
Studies show that the cumulative response spikes after three mailings, then reaches a point of diminishing return until the seventh mailing, then spikes again. Based on this fact, the response rate will be greater if you mail three times to the same list rather than one time to a larger list. Said another way, if you budget allows for mailing 3000 pieces, mail three times to 1000 rather than one time to 3000.

Step 1: the mail list


The best response rate comes from mailing to those who are already familiar with your business or organization. This can be your customers (active and inactive), prospects who have contacted you for some reason, and referrals from customers or friends.

A list you put together yourself consisting of customers, prospects and referrals is known as a house list. A house list can be compiled from customer purchase transactions, donor records, membership rosters and similar sources. In general, a house list produces a higher response rate than a purchased list because so many of the individuals on the list already know who you are.

If you want to expand your house list by adding a purchased list, a good technique is to submit the house list for data append. This adds demographic information (such as household income, gender of the head of household, home value, presence of children for residences and annual sales volume, number of employees, and SIC code for businesses). Data append creates a profile of those on your house list; then the profile can be used to select prospects whose profile is a match.

Using this technique, you’ll have a targeted mailing list of customers with whom you have an established business relationship and prospects whose demographic characteristics match those of your customers. If the list consists of businesses, you can further refine the list by searching the Internet for the business’s web site and gathering additional information to help you personalize a sales message.

As you prepare your mail list, keep this fact in mind: the mail list accounts for 60% of the response rate in any direct mail marketing campaign.

Step 2: the mail piece


Whether you are sending a post card, a self-mailer or several inserts in an envelope, the mail piece needs to be well-designed so it catches the eye and the interest of the recipient. Seven seconds is the amount of time a recipient looks at a direct mail marketing piece before deciding what to do with it – read it now, set aside to read later, or discard.

In today’s world of color, we recommend that you send full color mailers, regardless of size. The price of full color printing has dropped dramatically and is now affordable in quantities as low as 200 pieces. Using full color also allows for the use of stock photography, professionally-designed graphics and color used to emphasize a point and guide a reader around the mail piece.

Another possibility is to use a stark black-and-white design, as this will stand out in contrast to full color pieces. If you want to try this technique, please consult with us on the best paper to use for the mailer. Black and white can be dramatic; it can also look cheap depending on the design, printing process and stock used. Call Terry Doland at (408) 400-0223 for information or to talk at an in-person appointment.

The appearance of the mail piece accounts for 20% of the response rate.

Step 3: the text or copy or offer


For businesses seeking to sell a product or service, a traditional direct mail marketing piece always includes an offer and a call to action. The offer is worded to motivate the recipient to take action; the call to action tells the recipient what to do and may give a time frame for acting (known as creating a sense of urgency).

Not all direct mail marketing campaigns are launched for the purpose of generating sales leads. Other reasons for sending something through the mail include increasing name recognition or brand awareness, providing information, and making announcements.

Here are some additional elements that all direct mail marketing pieces should include:

The benefits to the recipient. Persuasive text for a direct mail marketing piece tells the recipient what he ultimately wants to know – what’s in it for me. Translate product and service features to benefits; overcome problems or fear with a solution; appeal to emotion – just remember to clearly state why the recipient should continue to read the mail piece or take the action you recommend.

Your company name, logo and contact information. Your company name and logo are important for establishing name recognition or brand awareness. However, they normally are not placed in a dominant position on the mail piece. Save that location for a reader benefit statement. Do be sure that the contact information is easy to find and contiguous to the call to action.

Return address. Adding a return address implies that your business or organization is established and is committed to transparency in its communications. A return address, when used with the proper endorsement for mail that is undeliverable as addressed, will enable you to keep your mailing list current.
The offer or the wording on the mail piece accounts for 20% of the response rate.

The final step
We believe that the most important step for success in direct mail marketing is consistency. By using a consistent style in both design and copy writing and mailing regularly, you’ll increase awareness in the target audience and leverage the effect of your efforts. If you would like to discuss any aspect of a direct mail campaign, we would be glad to come to your office or to set up a meeting at our location. Contact Terry Doland at (408) 400-0223 soon and we’ll get started.



 


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

Featured Product

News Feed
Twitter
  • 3D printing news roundup: Oerlikon signs MoU with GE, Print The Future to file for IPO, more #printingindustry https://t.co/2lKNeySuPWFri Jun 23 15:03:45 2017
  • 3D printed 'Timekeeper' machine predicts the soundtrack of your future using Spotify data #printingindustry https://t.co/C2qzvICoefFri Jun 23 14:04:29 2017
  • 3D printed 'Timekeeper' machine predicts the soundtrack of your future using Spotify data #printingindustry https://t.co/C2qzvIkNmHFri Jun 23 14:04:07 2017
  • The Evolution of Meeting Technology | Plan It On A Post-It. #meetingplanning https://t.co/D4FiP0btx5Fri Jun 23 12:03:02 2017
  • Will Regulations Dampen Promo Sales in the Cannabis Industry? #promotionalmerchandise https://t.co/v56pbCXS0kFri Jun 23 07:02:30 2017
  • 6 lessons I’ve learned about using volunteers at conferences #eventmanagement https://t.co/ECopF0Hf4ZFri Jun 23 06:02:26 2017
  • Conference Report: The 2017 FINAT European Label Forum #printing https://t.co/18nf6JDwVjFri Jun 23 05:02:22 2017
  • GE Additive to unveil ATLAS, world's largest metal SLS 3D printer, later this year #printingindustry https://t.co/pFGGA3MW6jFri Jun 23 04:02:13 2017
  • How Human Emotions Make Interactive Trade Show Games Work - SocialPoint Audience Engagement Platform #tradeshows https://t.co/4GGocQEblQFri Jun 23 03:02:12 2017
  • Antenna producer Optisys redesigns 100-piece antenna as single 3D printed part #printingindustry https://t.co/vODl5YxXr6Fri Jun 23 02:02:10 2017
  • Cvent Named a 2017 Top Workplace by the Washington Post #eventmanagement https://t.co/556T5qOp5mFri Jun 23 01:02:11 2017
  • Blurring reality as artist's 3D model tricks national identity card issuer #printing https://t.co/x7SY9prE8iFri Jun 23 00:02:03 2017
  • Battle Over Plastic Bag Bans Intensifies in Pennsylvania, Minnesota & Elsewhere #promotionalmerchandise https://t.co/RtCQtgXbToThu Jun 22 23:02:04 2017
  • Top 10 Reasons Why Promotional Items Are More Effective Than All Other Advertising Mediums #promotionalmerchandise https://t.co/5KChPwdYZjThu Jun 22 22:02:03 2017
  • New details emerge about Siemens' online 3D printing platform #printingindustry https://t.co/A0zPc4VnkTThu Jun 22 21:02:03 2017
  • Good Evans, AEO Excellence Awards throws in a few surprises! - Event Industry News #eventmanagement https://t.co/oK1A37nxWQThu Jun 22 20:02:17 2017
  • Recycled 3D Printing Filament Without Compromising Quality #printingindustry https://t.co/hIF4vuvJWXThu Jun 22 19:02:38 2017
  • 8 Dreamy Summer Venues Around the Country | Smart Meetings #incentives https://t.co/KHHt3gpHixThu Jun 22 18:02:34 2017
  • Conference Tips for First Timers: National Speakers Association #tradeshows https://t.co/jsnP7RHGNQThu Jun 22 17:02:39 2017
  • Spanish scientists make advances in 3D printing bone and cartilage tissue #printingindustry https://t.co/06IGB11xlkThu Jun 22 16:02:35 2017
  • Art of the Show Competition Winners Circle: Industry Promotion #tradeshows https://t.co/HUDM8IVhjBThu Jun 22 14:02:59 2017
  • TU Eindhoven Commences Construction of a 3D Printed Bridge for Bikes | All3DP #printingindustry https://t.co/wMfl2c3FEFThu Jun 22 13:02:57 2017
  • Xerox to Give International Jazz Festival Patrons the Opportunity to Improvise with Innovative Print #printing https://t.co/cCXQ7G0Cf3Thu Jun 22 12:02:37 2017
  • Ways to Define Success and Measure Value for your Product Features #productmarketing https://t.co/Bl0cQlWIHHThu Jun 22 05:02:31 2017
  • Spanish scientists make advances in 3D printing bone and cartilage tissue #printingindustry https://t.co/kBbdgxV3C6Thu Jun 22 03:02:06 2017
  • Real life business network platform TableCrowd goes for funding - Event Industry News #eventmanagement https://t.co/o5B92B8HbfThu Jun 22 02:02:19 2017
  • New EOSTATE Exposure OT tool from EOS offers real-time monitoring for metal 3D printing #printingindustry https://t.co/Sk5yy6WQ8kThu Jun 22 01:02:05 2017
  • Final Vote Gives Green Light to Las Vegas CC Expansion #tradeshows https://t.co/YeoNCK8yIPThu Jun 22 00:02:06 2017
  • Art Forger Accused of Selling Fake Damien Hirst Prints Arrested #printing https://t.co/uqCxQf16ODWed Jun 21 23:02:05 2017
  • Association Insights: Expanded-Gamut Printing Garners Worldwide Approval #printing https://t.co/9K3b2kMpsyWed Jun 21 22:02:15 2017
  • Toddler Learns to Toddle with Help from 3D Printed Magic Shoes #printingindustry https://t.co/uRc6IUi9plWed Jun 21 21:02:24 2017
  • A Better Mousetrap That Comes Without Regulation #promotionalmerchandise https://t.co/RZf7aYtmRJWed Jun 21 20:02:24 2017
  • Big or Small Tent? #promotionalmerchandise https://t.co/GS768ywXnMWed Jun 21 19:02:41 2017
  • Wedding Planner Alexandra Rembac's Garden-Inspired Celebration #eventmanagement https://t.co/FOyfXsAYjpWed Jun 21 18:02:42 2017
  • 3D Printing: Spotlight on Educators #printingindustry https://t.co/8YyLQ0sikUWed Jun 21 17:03:38 2017
  • What's on in Nottingham? 6 events to try out this week - The Simplifiers #eventmanagement https://t.co/Y1pEzNmpGuWed Jun 21 16:02:57 2017
  • Alltrade Printers makes it a date with Renz Inline 500 #printing https://t.co/RwE24MkHXtWed Jun 21 15:03:08 2017
  • $799 Palette+ lets you mix 3D printing materials on a single-extruder 3D printer #printingindustry https://t.co/ohhoHZxjXUWed Jun 21 14:03:12 2017
  • Stratasys unveils aerospace certification solution and technical partnership with Boom Supersonic #printing https://t.co/PF7tlx6oecWed Jun 21 13:03:13 2017
  • What impact will Brexit have on the 3D printing industry? #printing https://t.co/qI21NdAlavWed Jun 21 12:02:09 2017
  • Fonts - Univia Pro by Mostardesign - HypeForType Font Shop #printing https://t.co/ouP8UMCfywWed Jun 21 00:02:16 2017
  • VersaUV | Wynalda Litho #printing https://t.co/gzaEXLMhx5Tue Jun 20 23:02:17 2017
  • The Best Father's Day Ideas (Not All Unhealthy) #eventmanagement https://t.co/cgK0bJi7GsTue Jun 20 22:02:14 2017
  • Screen Printing #screenprinting https://t.co/11KALDebWnTue Jun 20 21:02:21 2017
  • 3D Printing: Innovation's New Lifeblood #printingindustry https://t.co/bweNrLpdmkTue Jun 20 20:02:15 2017
  • Why Site Visits are Important – Sage Wedding Pros #eventmanagement https://t.co/6FzrsxAf1eTue Jun 20 19:02:14 2017
  • Improve your Event Sponsor Packs with These Five Simple Additions #tradeshows https://t.co/3l0uGfg6bATue Jun 20 18:03:14 2017
  • Getting Your Print Shop on Google #printing https://t.co/JqxLWv3APYTue Jun 20 17:02:07 2017
  • Global Ad Sales Growth to Slow In 2017 #promotionalmerchandise https://t.co/CbocRLyyeITue Jun 20 16:03:32 2017
  • Make Sure You’re Getting a Good Deal on Equipment #promotionalmerchandise https://t.co/Uazz3V9T6cTue Jun 20 15:03:41 2017
  • Tired of Speakers Running Beyond their Time? #eventmanagement https://t.co/Xc4xa1j0ASTue Jun 20 14:03:35 2017
  • Patagonia's CEO Is Ready To Lead The Corporate Resistance To Trump #tradeshows https://t.co/EU23drcwm4Tue Jun 20 13:03:16 2017
  • Gender fluidity meets 3D printing with ingenious motorized bathroom sign #printingindustry https://t.co/ByQSSFukBoTue Jun 20 12:27:14 2017
  • Michelin unveils airless, biodegradable, 3D printed concept tire #printing https://t.co/6pu9uVWAkJSun Jun 18 04:02:13 2017
  • The U.S. Open Has Some Killer Promotional Merchandise - Promo Marketing #promotionalmerchandise https://t.co/lwfY0NDIjmSun Jun 18 02:02:08 2017
  • LPW partners with Japanese company TNSC to supply metal 3D printing powders internationally #printingindustry https://t.co/7prZpMTg6RSun Jun 18 01:02:12 2017
  • Guess Who Made Computers The Design Tools They Are Today? Women #printing https://t.co/0bW7GsjMWOSun Jun 18 00:02:06 2017
  • You’re hired: introducing Domino’s apprenticeship scheme #printing https://t.co/9xt3nArbgrSat Jun 17 23:02:05 2017
  • Researchers Develop Stretchy Batteries Using Screen-Printing Methods #promotionalmerchandise https://t.co/GqF2tRComHSat Jun 17 22:02:08 2017
  • 7 Promo Products to Increase Awareness on UV Safety Month #promotionalmerchandise https://t.co/zsodBmTapwSat Jun 17 21:02:10 2017
  • New research shows 3D printed blood vessels could radically improve root canal treatments #printingindustry https://t.co/rvxhD9JwboSat Jun 17 20:02:08 2017
  • Dental company Straumann acquires 35% stake in Rapid Shape to accelerate dental 3D printing #printingindustry https://t.co/DbfkCO3BZRSat Jun 17 19:02:09 2017
  • It's Time For the E3 Press Conference to Die #tradeshows https://t.co/0EVO8MoIDSSat Jun 17 18:00:04 2017
  • The Case for Digital Retrofits for Package Printing Companies #printing https://t.co/eZirgeXuwaSat Jun 17 17:03:00 2017
  • Materials Explainer: 3D Printing in Strong & Flexible Plastics - Shapeways Magazine #printing https://t.co/KOlvhteNSjSat Jun 17 16:02:43 2017
  • U #promotionalmerchandise https://t.co/reImiPEhAsSat Jun 17 13:02:20 2017
  • 3D Printing Goes Supersonic: Stratasys Discusses New Technical Partnership with Boom #printingindustry https://t.co/BJTLayNiEFSat Jun 17 12:04:07 2017
  • Trade Show VR Best Practices #tradeshows https://t.co/tSWCOup18USat Jun 17 06:02:32 2017
  • Kernow launches synthetic substrates for Indigo #printing https://t.co/uz697NpXDWSat Jun 17 05:03:06 2017
  • Heidelberg Extends Its “Lowest Cost Per Sheet” Productivity into the 37” Format #printing https://t.co/zA2CoSpqydSat Jun 17 04:02:02 2017
  • Boston, Stanford researchers create cell-infused 3D printed patches for treatment of ischemia #printingindustry https://t.co/YVbrTOEZ6mSat Jun 17 03:00:03 2017
  • 3D Printing Spotlight On: Mazuir Ross, Artist and 3D Print Shop Owner #printingindustry https://t.co/2OvL5TSxeNSat Jun 17 02:00:15 2017
  • TAKT Project wins design award for 3D printed Swarovski crystal vases #printingindustry https://t.co/2NyxCwNHYMSat Jun 17 01:02:02 2017
  • Cvent Continues Strong Growth, Expands Team, and Opens New International Offices #eventmanagement https://t.co/gnN2nICaSlSat Jun 17 00:00:07 2017
  • Fine Art Digital Printing Advanced #printing https://t.co/5cNOPtjgvgFri Jun 16 23:00:10 2017
  • GE Additive partners with Stryker to support industrial 3D printing for healthcare sector #printingindustry https://t.co/QmdxDI6RzkFri Jun 16 22:00:24 2017
  • 15 Brilliant Examples of Participatory Activities At Events #incentives https://t.co/7RkQMXfwpHFri Jun 16 10:00:05 2017
  • The New Era of Event Technology #tradeshows https://t.co/2NChiprDNYFri Jun 16 09:00:03 2017
  • How Commercial Printers Are Automating Their Workflows #printing https://t.co/qWuMwx6KgrFri Jun 16 08:00:21 2017
  • Industrial Screen Printing: A Bright Future Ahead #screenprinting https://t.co/koMAM8WUHzFri Jun 16 07:00:36 2017
  • evvnt builds strategic partnership with Yext - Event Industry News #eventmanagement https://t.co/rqwKrRpLNkFri Jun 16 04:02:21 2017
  • 3D Printing News Sliced MIT, Thermwood, Renishaw, Land Rover, SLM Solutions #printingindustry https://t.co/PlyPzGBdxoFri Jun 16 03:00:44 2017
  • FDA clears 3D printed titanium medical implant for use #printingindustry https://t.co/z7sHWhYt1CFri Jun 16 02:01:51 2017
  • Stainless Steel 3D Printing Material Information - Shapeways #printing https://t.co/TXtKW94u9TFri Jun 16 01:03:02 2017
  • Cobo Center announces an additional $2M dollar technology upgrade #tradeshows https://t.co/ewb9W4ZDmRThu Jun 15 20:00:05 2017
  • Webinar: Why Every Successful Event Needs a Road Map #tradeshows https://t.co/jVVI0d1jI7Thu Jun 15 19:00:02 2017
  • HP expands 3D printing solutions across Asia-Pacific region with new partnerships, more #printingindustry https://t.co/r8fsRDYB54Thu Jun 15 18:00:04 2017
  • Freeman celebrates 90 years - Event Industry News #eventmanagement https://t.co/VleXiUohSQThu Jun 15 17:00:02 2017
  • Concept Laser makes accurate 3D printed replica of 2,800-year-old 'Rider of Unlingen' #printingindustry https://t.co/03yORWNhQFThu Jun 15 16:00:09 2017
  • Create it REAL Develops New Solution to 3D Printing Copyright Issues #printingindustry https://t.co/ONCgmh1N2OThu Jun 15 15:00:10 2017
  • The Big 5 goes smart with Konduko - Event Industry News #eventmanagement https://t.co/8hTLzmNIuyThu Jun 15 14:00:05 2017
  • Dublin Incentives #incentives https://t.co/M2CWr4wzCfThu Jun 15 13:00:06 2017
  • “Ground Zero” Culinary Experiences Woo MGM Incentive Attendees - Prevue Meetings #incentives https://t.co/8obmDVkq44Thu Jun 15 12:00:10 2017
  • UPDATED GUEST ROOMS UNVEILED AT THE ABBEY RESORT #tradeshows https://t.co/KjOzBlPADMThu Jun 15 11:00:08 2017
  • British Athletics awards temporary structures contract to GL Events - Event Industry News #eventmanagement https://t.co/hWSqAmtQj3Thu Jun 15 10:00:04 2017
  • Ireland's JR Labels installs Mark Andy Digital One press #printing https://t.co/5Ox040g340Thu Jun 15 09:00:29 2017
  • Promo Market to Target: Colleges #promotionalmerchandise https://t.co/KKoG31gpyzThu Jun 15 08:00:09 2017
  • 3D printed Read Read device can make learning Braille easier for visually impaired students #printingindustry https://t.co/sqAEHSfdfRThu Jun 15 07:00:43 2017
  • Conductive 3D printed nanotubes developed in South Korea could advance wearable technology #printingindustry https://t.co/onBqPFDRJFThu Jun 15 06:00:34 2017
  • (Safe) Fun in the Sun #promotionalmerchandise https://t.co/sl76wB3gRUThu Jun 15 05:00:41 2017