Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

How To Mail Postcards To Market Your Business - Express Printing in Sunnyvale, CA

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

How to mail postcards to market your Sunnyvale business


Traditional direct mail and e-mail work best together. Both have their place in a marketer’s tool kit, neither cancels the need for the other, and the two may even work symbiotically, as when a post card is sent offering a premium if the recipient provides an e-mail address.

Some audiences prefer traditional direct mail


While we acknowledge the growing importance of web-based communication to reach customers and prospects, computers and mobile wireless devices like smartphones cannot by themselves reach everyone in a business’s or organization’s target market. That could change as the use of mobile wireless devices spreads (which is happening rapidly). But until that time, traditional direct mail still has valuable place as a marketing tool.

Traditional direct mail is a good choice for some audiences (such as an older demographic whose adoption of web-based communications may be lagging younger audiences) and for anyone who clearly states a preference for direct mail.

Traditional direct mail is also a good choice for businesses and organizations whose target audience is local. Sustaining member campaigns, fundraisers and financial support appeals by community-based non profits are a good example where outreach by traditional direct mail to the homes of donors is likely to outperform web-based appeal.

Anticipating the addition of, or even the switch to web-based communication, businesses and organizations are collecting e-mail addresses and starting permission-based newsletters and blogs. But until that task is complete, traditional direct mail could be the only way to reach a customer or prospect.

Successful postcard mailing in 3 easy steps



To conduct a successful direct mail marketing campaign, you’ll need a mailing list, a mail piece and something to communicate that is of interest to your target audience. We’re making it sound simple because it really is.

Notice that we said a successful direct mail marketing campaign. If you measure success as the response rate, then greater success comes from a series of mailings rather than a one-time drop.

The ideal number of mailings in a campaign is either three or seven, mailed close enough together to build recognition in the mind of the recipient.
Studies show that the cumulative response spikes after three mailings, then reaches a point of diminishing return until the seventh mailing, then spikes again. Based on this fact, the response rate will be greater if you mail three times to the same list rather than one time to a larger list. Said another way, if you budget allows for mailing 3000 pieces, mail three times to 1000 rather than one time to 3000.

Step 1: the mail list


The best response rate comes from mailing to those who are already familiar with your business or organization. This can be your customers (active and inactive), prospects who have contacted you for some reason, and referrals from customers or friends.

A list you put together yourself consisting of customers, prospects and referrals is known as a house list. A house list can be compiled from customer purchase transactions, donor records, membership rosters and similar sources. In general, a house list produces a higher response rate than a purchased list because so many of the individuals on the list already know who you are.

If you want to expand your house list by adding a purchased list, a good technique is to submit the house list for data append. This adds demographic information (such as household income, gender of the head of household, home value, presence of children for residences and annual sales volume, number of employees, and SIC code for businesses). Data append creates a profile of those on your house list; then the profile can be used to select prospects whose profile is a match.

Using this technique, you’ll have a targeted mailing list of customers with whom you have an established business relationship and prospects whose demographic characteristics match those of your customers. If the list consists of businesses, you can further refine the list by searching the Internet for the business’s web site and gathering additional information to help you personalize a sales message.

As you prepare your mail list, keep this fact in mind: the mail list accounts for 60% of the response rate in any direct mail marketing campaign.

Step 2: the mail piece


Whether you are sending a post card, a self-mailer or several inserts in an envelope, the mail piece needs to be well-designed so it catches the eye and the interest of the recipient. Seven seconds is the amount of time a recipient looks at a direct mail marketing piece before deciding what to do with it – read it now, set aside to read later, or discard.

In today’s world of color, we recommend that you send full color mailers, regardless of size. The price of full color printing has dropped dramatically and is now affordable in quantities as low as 200 pieces. Using full color also allows for the use of stock photography, professionally-designed graphics and color used to emphasize a point and guide a reader around the mail piece.

Another possibility is to use a stark black-and-white design, as this will stand out in contrast to full color pieces. If you want to try this technique, please consult with us on the best paper to use for the mailer. Black and white can be dramatic; it can also look cheap depending on the design, printing process and stock used. Call Terry Doland at (408) 400-0223 for information or to talk at an in-person appointment.

The appearance of the mail piece accounts for 20% of the response rate.

Step 3: the text or copy or offer


For businesses seeking to sell a product or service, a traditional direct mail marketing piece always includes an offer and a call to action. The offer is worded to motivate the recipient to take action; the call to action tells the recipient what to do and may give a time frame for acting (known as creating a sense of urgency).

Not all direct mail marketing campaigns are launched for the purpose of generating sales leads. Other reasons for sending something through the mail include increasing name recognition or brand awareness, providing information, and making announcements.

Here are some additional elements that all direct mail marketing pieces should include:

The benefits to the recipient. Persuasive text for a direct mail marketing piece tells the recipient what he ultimately wants to know – what’s in it for me. Translate product and service features to benefits; overcome problems or fear with a solution; appeal to emotion – just remember to clearly state why the recipient should continue to read the mail piece or take the action you recommend.

Your company name, logo and contact information. Your company name and logo are important for establishing name recognition or brand awareness. However, they normally are not placed in a dominant position on the mail piece. Save that location for a reader benefit statement. Do be sure that the contact information is easy to find and contiguous to the call to action.

Return address. Adding a return address implies that your business or organization is established and is committed to transparency in its communications. A return address, when used with the proper endorsement for mail that is undeliverable as addressed, will enable you to keep your mailing list current.
The offer or the wording on the mail piece accounts for 20% of the response rate.

The final step
We believe that the most important step for success in direct mail marketing is consistency. By using a consistent style in both design and copy writing and mailing regularly, you’ll increase awareness in the target audience and leverage the effect of your efforts. If you would like to discuss any aspect of a direct mail campaign, we would be glad to come to your office or to set up a meeting at our location. Contact Terry Doland at (408) 400-0223 soon and we’ll get started.



 


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

Featured Product

News Feed
Twitter
  • Terrorism and Events: What Event Planners Need to Know https://t.co/qODnro7eJ2Sun Apr 30 14:59:08 2017
  • Terrorism and Events: What Event Planners Need to Know #eventmanagement https://t.co/WTRhjP7xDiSun Apr 30 14:59:06 2017
  • World Class Events and A.C.T (National) announce partnership to improve global event safety - Event Industry News https://t.co/TNa42cmIYbSun Apr 30 13:59:07 2017
  • XRobots' 3D printed VR LEGO gun shoots targets across two worlds https://t.co/o9l86c9jjoSun Apr 30 12:59:07 2017
  • XRobots' 3D printed VR LEGO gun shoots targets across two worlds #printingindustry https://t.co/If0Bu2cvQ5Sun Apr 30 12:59:05 2017
  • Sarawak goes global, again, with its most impactful campaign yet https://t.co/zmYsqLSwMqSun Apr 30 12:00:06 2017
  • Sarawak goes global, again, with its most impactful campaign yet #incentives https://t.co/g2CCM2QWBMSun Apr 30 12:00:05 2017
  • Social Media Pet Peeves; Tenacity vs. Reality. https://t.co/H5DwPhzR8fSun Apr 30 11:00:06 2017
  • Social Media Pet Peeves; Tenacity vs. Reality. #promotionalmerchandise https://t.co/ghllBZuGVlSun Apr 30 11:00:05 2017
  • How to Make the Most of Your Leftover Event Budget https://t.co/GmmOikhOIYSun Apr 30 10:00:06 2017
  • How to Make the Most of Your Leftover Event Budget #eventmanagement https://t.co/bTJhF7ESZESun Apr 30 10:00:04 2017
  • Some Tips About Screen Printing Shirts https://t.co/y3DxjkJ08lSun Apr 30 09:00:06 2017
  • Some Tips About Screen Printing Shirts #screenprinting https://t.co/F9TqQt5xb3Sun Apr 30 09:00:05 2017
  • McKinsey's Digital Capability Center opened in Beijing to keep China up-to-date with 3D printing and Industry 4.0 https://t.co/I2kj1WFbLKSun Apr 30 08:00:06 2017
  • Stealth Key is a 3D-printed titanium key that’s virtually impossible to copy https://t.co/LEdxXWECCPSun Apr 30 07:00:06 2017
  • Stealth Key is a 3D-printed titanium key that’s virtually impossible to copy #printing https://t.co/IEw4bfl7BKSun Apr 30 07:00:04 2017
  • Inkjet Summit 2017: Some Direct Mail Insights You Need to Know - Printing Impressions https://t.co/zeza1nuaBKSun Apr 30 06:00:06 2017
  • Inkjet Summit 2017: Some Direct Mail Insights You Need to Know - Printing Impressions #printing https://t.co/D8pGnARt11Sun Apr 30 06:00:04 2017
  • The Industry Celebrates Promotional Products Work! Week https://t.co/a62egksTO4Sun Apr 30 05:00:14 2017
  • The Industry Celebrates Promotional Products Work! Week #promotionalmerchandise https://t.co/AT6V0bKal3Sun Apr 30 05:00:09 2017
  • UK couple seeks 3D printed prosthesis for adopted dog who was shot and brutalized https://t.co/danEMtZ8R6Sun Apr 30 04:00:14 2017
  • UK couple seeks 3D printed prosthesis for adopted dog who was shot and brutalized #printingindustry https://t.co/UEwB6DcpuuSun Apr 30 04:00:10 2017
  • Slido hosts TEDxEastEnd founder at new event series, Slido.Interact - Event Industry News https://t.co/DftzmHOCm1Sun Apr 30 03:00:14 2017
  • Slido hosts TEDxEastEnd founder at new event series, Slido.Interact - Event Industry News #eventmanagement https://t.co/YUAHnMy8m3Sun Apr 30 03:00:10 2017
  • Swiss scientists combine 3D printing and electroplating to create molecular beam-splitter https://t.co/rlQoIRRi9VSun Apr 30 02:00:15 2017
  • Swiss scientists combine 3D printing and electroplating to create molecular beam-splitter #printingindustry https://t.co/5zRQ7NgndiSun Apr 30 02:00:12 2017
  • SpotMe selected as a 2017 Red Herring Top 100 Europe Winner - Event Industry News https://t.co/bxaovha4p8Sun Apr 30 01:00:15 2017
  • SpotMe selected as a 2017 Red Herring Top 100 Europe Winner - Event Industry News #eventmanagement https://t.co/PVY7w7EKwzSun Apr 30 01:00:10 2017
  • Creating a Better Vegas for Meetings https://t.co/9VnQxkBpTYSat Apr 29 19:59:12 2017
  • Creating a Better Vegas for Meetings #incentives https://t.co/afrHSRLOm8Sat Apr 29 19:59:05 2017
  • Report: Why Meetings and Conventions Should Be Used to Drive Economic Growth https://t.co/lVMkwHkNwVSat Apr 29 18:59:06 2017
  • Report: Why Meetings and Conventions Should Be Used to Drive Economic Growth #tradeshows https://t.co/ukvvv8MbCcSat Apr 29 18:59:05 2017
  • 7 Tips for Adding a Consumer Day to Your Trade Show https://t.co/4lgwhW2R8FSat Apr 29 17:59:08 2017
  • 7 Tips for Adding a Consumer Day to Your Trade Show #tradeshows https://t.co/fhJ4Pae1aCSat Apr 29 17:59:06 2017
  • 3D WASH: empowering developing communities with solar-powered 3D printing & recycled plastic https://t.co/CoTfSa9jqoSat Apr 29 16:59:07 2017
  • 3D WASH: empowering developing communities with solar-powered 3D printing & recycled plastic #printingindustry https://t.co/a585frRUi3Sat Apr 29 16:59:05 2017
  • 10 of the Hottest Promotional Products for Summer 2017 https://t.co/IwNhgYtV4ISat Apr 29 15:59:06 2017
  • 10 of the Hottest Promotional Products for Summer 2017 #promotionalmerchandise https://t.co/dbGfD4PJceSat Apr 29 15:59:05 2017
  • Great Britain tour for printing bike https://t.co/8FMfGJZMQ1Sat Apr 29 14:59:07 2017
  • Great Britain tour for printing bike #printing https://t.co/Uxv85fyiiBSat Apr 29 14:59:06 2017
  • 3D Systems and United Therapeutics team up to develop 3D bioprinted lung scaffolds https://t.co/Fe79ZlvhygSat Apr 29 13:59:07 2017
  • 3D Systems and United Therapeutics team up to develop 3D bioprinted lung scaffolds #printingindustry https://t.co/zn2Rq1XVdASat Apr 29 13:59:05 2017
  • 5 Steps to Perfect International Event Planning https://t.co/ps1ADJ64PTSat Apr 29 12:59:07 2017
  • 5 Steps to Perfect International Event Planning #eventmanagement https://t.co/QZnMCEyIw8Sat Apr 29 12:59:05 2017
  • Inspiring 10-year-old girl plays violin with help of a 3D printed prosthetic arm https://t.co/tsfoZeZcyySat Apr 29 12:00:08 2017
  • Inspiring 10-year-old girl plays violin with help of a 3D printed prosthetic arm #printingindustry https://t.co/zZe1IJVbKsSat Apr 29 12:00:06 2017
  • Webinar: Trend Tracker - Technologies that Excite, Engage & Inform https://t.co/evp6pOgmCKSat Apr 29 11:00:06 2017
  • Webinar: Trend Tracker - Technologies that Excite, Engage & Inform #tradeshows https://t.co/MgGDzyhmKSSat Apr 29 11:00:05 2017
  • Markforged's '3D print farms' could be future of large-scale digital metal manufacturing https://t.co/MmTok1ASNOSat Apr 29 10:00:07 2017
  • Markforged's '3D print farms' could be future of large-scale digital metal manufacturing #printingindustry https://t.co/YhWSdDlZidSat Apr 29 10:00:05 2017
  • MIT & Neri Oxman's giant 3D printing construction robot fabricates 50-ft-diameter dome https://t.co/USt1hNqfg6Sat Apr 29 09:00:06 2017
  • MIT & Neri Oxman's giant 3D printing construction robot fabricates 50-ft-diameter dome #printingindustry https://t.co/irVgXmgOHuSat Apr 29 09:00:06 2017
  • 5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development - SocialPoint... https://t.co/jvcjGkrkk3Sat Apr 29 08:00:06 2017
  • 5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development - Social #tradeshows https://t.co/sNyDzzEkWoSat Apr 29 08:00:05 2017
  • MIT Rocket Team successfully tests nylon 3D printed rocket motor https://t.co/LJHPODXw9OSat Apr 29 07:00:07 2017
  • MIT Rocket Team successfully tests nylon 3D printed rocket motor #printingindustry https://t.co/WYGl4FYyPDSat Apr 29 07:00:05 2017
  • Boosting Real Estate Market Growth Through Promotional Products / OutstandingBranding https://t.co/omCuUjK0GZSat Apr 29 06:00:08 2017
  • Boosting Real Estate Market Growth Through Promotional Products / OutstandingBranding #promotionalmerchandise https://t.co/AeTyqYqfNrSat Apr 29 06:00:06 2017
  • Advancing the digitisation of manufacturing with EOS, 3YOURMIND and Deutsche Bahn https://t.co/OOstR9K5RZSat Apr 29 05:00:15 2017
  • Advancing the digitisation of manufacturing with EOS, 3YOURMIND and Deutsche Bahn #printing https://t.co/Jfxi7sAtIySat Apr 29 05:00:11 2017
  • It’s Here! The HP MJF Printer Is Open for Early Access Signups - Shapeways Magazine https://t.co/USp0WvszA7Sat Apr 29 04:00:16 2017
  • It’s Here! The HP MJF Printer Is Open for Early Access Signups - Shapeways Magazine #printing https://t.co/Qkf9DoY6A5Sat Apr 29 04:00:11 2017
  • Michigan Tech studies 3D printing metal composites with Lulzbot, ColorFabb and Proto Pasta https://t.co/KEqjnVlvWkSat Apr 29 03:00:14 2017
  • Michigan Tech studies 3D printing metal composites with Lulzbot, ColorFabb and Proto Pasta #printing https://t.co/nPLbjIPAh8Sat Apr 29 03:00:11 2017
  • PostProcess Technologies raises $4M to accelerate 3D printing surface finishing systems https://t.co/WvpTYxBsokSat Apr 29 02:00:14 2017
  • PostProcess Technologies raises $4M to accelerate 3D printing surface finishing systems #printingindustry https://t.co/YErAhS9JoYSat Apr 29 02:00:10 2017
  • How to Tell Your Trade Show Story with a Page-Turning Press Kit https://t.co/4zfy5wtHZsSat Apr 29 01:00:15 2017
  • How to Tell Your Trade Show Story with a Page-Turning Press Kit #tradeshows https://t.co/uyijFLnOpASat Apr 29 01:00:11 2017
  • Port of Rotterdam's RAMLAB unveils its first 3D printed ship component in partnership with Autodesk https://t.co/P51QP4REjyFri Apr 28 19:59:07 2017
  • Special Report: Best Places to Work in Events 2017 https://t.co/4FHNHaGzOjFri Apr 28 18:59:07 2017
  • Special Report: Best Places to Work in Events 2017 #incentives https://t.co/XoVjeXlrttFri Apr 28 18:59:05 2017
  • German Industrial Group Thyssenkrupp to Launch 3D Printing Center in September | All3DP https://t.co/nHhDZ0wbzfFri Apr 28 17:59:07 2017
  • German Industrial Group Thyssenkrupp to Launch 3D Printing Center in September | All3DP #printingindustry https://t.co/CtuSq0FASFFri Apr 28 17:59:06 2017
  • Planners’ Essential Summer Reading List | Smart Meetings https://t.co/fWbMF6gA3iFri Apr 28 16:59:07 2017
  • Planners’ Essential Summer Reading List | Smart Meetings #meetingplanning https://t.co/HKa42UulIaFri Apr 28 16:59:05 2017
  • 5 U.S. Cities on the Rise for Meetings and Events https://t.co/9zegLhsaopFri Apr 28 15:59:08 2017
  • 5 U.S. Cities on the Rise for Meetings and Events #tradeshows https://t.co/mcFoClpoRSFri Apr 28 15:59:07 2017
  • Trade Show Tips: Should You be Selling, Networking or Both? https://t.co/UtBps51CJRFri Apr 28 14:59:07 2017
  • Trade Show Tips: Should You be Selling, Networking or Both? #tradeshows https://t.co/ZuGYVxJKtIFri Apr 28 14:59:06 2017
  • Type A Machines improves Series 1 Pro 3D printer with BuildTak FlexPlate & Adaptive Auto-Leveling https://t.co/btCNefTknWFri Apr 28 13:59:07 2017
  • Type A Machines improves Series 1 Pro 3D printer with BuildTak FlexPlate & Adaptive Auto-Leveling #printingindustry https://t.co/4Tue6oYzLTFri Apr 28 13:59:06 2017
  • Step by Step: How To Screen Print On Wood | Ryonet Blog https://t.co/Ajp5xRZDMkFri Apr 28 12:59:08 2017
  • Step by Step: How To Screen Print On Wood | Ryonet Blog #screenprinting https://t.co/NDkAkcsyCTFri Apr 28 12:59:06 2017
  • State Spotlight: Franchise Opportunities In Arizona https://t.co/xNscDBuCSPFri Apr 28 11:59:07 2017
  • State Spotlight: Franchise Opportunities In Arizona #promotionalmerchandise https://t.co/sibC41GQULFri Apr 28 11:59:06 2017
  • Prodways, Safran partner to create inorganic 3D printing materials; Prodways IPO subscription starts tomorrow https://t.co/8yHl6sjWTzFri Apr 28 10:59:07 2017
  • EOS & 3YOURMIND's AMPI tool automatically identifies parts suitable for 3D printing https://t.co/5yUJlHzduRFri Apr 28 09:59:08 2017
  • EOS & 3YOURMIND's AMPI tool automatically identifies parts suitable for 3D printing #printingindustry https://t.co/ofUTAdAponFri Apr 28 09:59:06 2017
  • 12 Ways To Add Fun To Serious Events https://t.co/KefgzUsCvpFri Apr 28 08:59:08 2017
  • 12 Ways To Add Fun To Serious Events #eventmanagement https://t.co/QqWbpfijvXFri Apr 28 08:59:06 2017
  • Event Planners: Say Yes To Automation https://t.co/BCX1ZvSQcJFri Apr 28 08:00:08 2017
  • Event Planners: Say Yes To Automation #eventmanagement https://t.co/nFgmeq1YOIFri Apr 28 08:00:06 2017
  • Siemens joins Adidas SPEEDFACTORIES project for custom 3D printed sportswear https://t.co/GWijmffHsbFri Apr 28 07:00:08 2017
  • Siemens joins Adidas SPEEDFACTORIES project for custom 3D printed sportswear #printingindustry https://t.co/58WB1q6j87Fri Apr 28 07:00:08 2017
  • How The Event Industry Will Evolve in the Next 20 Years https://t.co/3A190fgxWIFri Apr 28 06:00:09 2017
  • How The Event Industry Will Evolve in the Next 20 Years #eventmanagement https://t.co/CPCWNazqnoFri Apr 28 06:00:07 2017
  • Imagine! Express and CIDI Find Profitable Signage Growth with EFI https://t.co/4e7VXIuinGFri Apr 28 05:00:17 2017
  • Imagine! Express and CIDI Find Profitable Signage Growth with EFI #printing https://t.co/ngXPPq9ozmFri Apr 28 05:00:11 2017
  • German steelmaker Kloeckner acquires 10% stake in 3D printing company BigRep https://t.co/jOA1SZwoZaFri Apr 28 04:00:16 2017
  • German steelmaker Kloeckner acquires 10% stake in 3D printing company BigRep #printingindustry https://t.co/sBfSupw5dYFri Apr 28 04:00:12 2017