Focus on what the postcard shows first
When designing a post card or a self-mailer, it is important to consider what the recipient will see first.
Mail arrives in a bundle, arranged from smallest to largest piece and with all the address panels facing forward. Therefore, what the recipient will see first is the side of the mail piece that contains the mail panel. We mention this because of assumptions about the size and location of the mail panel, and the consequent inclination to think of the side without the mail panel as the most important part of the self-mailer.
There is no requirement that the mail panel take up the entire right hand half of the mail piece. To qualify for a postage discount, the mail panel can be as small as 5 inches wide and 3 inches high (as measured from the lower right hand corner).
Provided the individual address lines are of standard length, this is enough room to locate the outbound address and the USPS-required bar code in the proper location within the mail panel. By reducing the size of the mail panel, you will provide additional information for a sales message and an attention-getting graphic.
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