San Jose Mailing Lists No Longer Needed!
Recognizing the renewed interest in traditional direct mail, the United States Postal Service has launched a program called Every Door Direct Mail (EDDM). Specifically designed for businesses whose target audience is within a compact geographic area
, EDDM doesn’t require a mailing list and offers a very low postage rate – currently 14.2 cents per piece mailed
EDDM was made possible by a change in postal regulations to allow the use of simplified address format (Postal Patron or Residential Customer) for saturation mailings on city routes. A saturation mailing is a delivery to every address on one or more carrier routes or an entire ZIP code
. Using Postal Patron tells the letter carrier to deliver to every address; Residential Customer) signals delivery to every household.
There are some requirements for the size of the mail piece and for the address panel. To learn more and to see whether EDDM could benefit your business, contact us at Express Printing & Graphics (408) 400-0223