Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Printing Vocabulary Words and Definitions

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Printing Vocabulary Words and Definitions


AAs: Abbreviation for author’s alterations. Refers to changes made after a job has been submitted (such as changes in design, layout, copy, graphics or photographs). Printers charge for AAs.

Contract proof: A color proof representing an agreement between the printer and the customer regarding the standard for color and quality of the printed product.

Dummy: A folded sample used to show finished size, shape and binding   requirements.

Hard copy: A printed copy of text or a page layout. Used to check for accurate transmission of electronic files or to proof read against.

Manufacturing capability: the aggregate of equipment, supplies, and staffing that defines the possible range of products that can be produced by a company.

Manufacturing capacity: the total amount of work that can be produced in a given time.

PDF: an acronym for Portable Document Format, a universal file format that preserves the fonts, images, graphics, and layout of any source document, regardless of the application and platform used to create it.

Proof: a print made from the file that will be used to produce the press plate, digital image, or a PDF file.

Specialty printer: a printer with narrowly-defined printing capabilities. Contrasted to a general commercial printer who offers a wide scope of services.

Specifications: A listing of exactly what will be used to produce a printed piece – paper, ink, sides to be printed, number of pages, bindery requirements, finished size. May include customer-provided inputs (such as photographs, text or mail list).

Trade printer: a printing company that provides printing for other printers and does not work directly with the end user of the printing.




This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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