Print Advertising Vocabulary
Brands of the World:
a library of brand logos in vector format available for free download at www.brandsoftheworld.com
the process by which carbon is removed from the atmosphere and stored in soil, biomass, geological formations and the ocean.
an acronym for cyan, magenta, yellow and black, the four colors of process color printing. Black is abbreviated K.
the conversion of forests to other land uses including agriculture, cattle ranching, urbanization and others.
Every Door Direct Mail (EDDM):
a program of the United States Postal Service designed to encourage use of direct mail marketing. Effective for businesses who want to reach an audience within a defined geographic area.
a program offered by Google to pay for placement in Google searches.
Make ready: the specific activities necessary to prepare for offset printing. Includes making press plates, mounting plates on press cylinders, inking the press and making test prints to check for color fidelity and image placement.
forests owned by timber companies that are managed by planting more trees than are harvested.
Pantone Matching System (PMS):
formulas for mixing ink. Used by printers for spot color printing.
Paper recycling: the process of recovering waste paper and reusing it to make other paper and packaging products.
an acronym for Quick Response code. A 2-dimensional barcode symbology originally developed in Japan for inventory control of vehicle parts. Now used to direct smart phones to sites on the Internet.
an acronym for raster image processing, a production step in preparing a digital file for output to a press plate or for digital printing.
a type of managed forest where trees are planted and harvested repeatedly in a recurring cycle.
an acronym for unsolicited bulk mail; a formal term for spam. Any e-mail sent in bulk form that recipients did not specifically request.