Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Print Advertising Vocabulary

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Print Advertising Vocabulary


Brands of the World: a library of brand logos in vector format available for free download at www.brandsoftheworld.com

Carbon sequestration: the process by which carbon is removed from the atmosphere and stored in soil, biomass, geological formations and the ocean.

CMYK: an acronym for cyan, magenta, yellow and black, the four colors of process color printing. Black is abbreviated K.

Deforestation: the conversion of forests to other land uses including agriculture, cattle ranching, urbanization and others.

Every Door Direct Mail (EDDM): a program of the United States Postal Service designed to encourage use of direct mail marketing. Effective for businesses who want to reach an audience within a defined geographic area.

Google Adwords: a program offered by Google to pay for placement in Google searches.
Make ready: the specific activities necessary to prepare for offset printing. Includes making press plates, mounting plates on press cylinders, inking the press and making test prints to check for color fidelity and image placement.

Managed timberlands: forests owned by timber companies that are managed by planting more trees than are harvested.

Pantone Matching System (PMS): formulas for mixing ink. Used by printers for spot color printing.
Paper recycling: the process of recovering waste paper and reusing it to make other paper and packaging products.

QR code:
an acronym for Quick Response code. A 2-dimensional barcode symbology originally developed in Japan for inventory control of vehicle parts. Now used to direct smart phones to sites on the Internet.

RIP: an acronym for raster image processing, a production step in preparing a digital file for output to a press plate or for digital printing.

Tree farm: a type of managed forest where trees are planted and harvested repeatedly in a recurring cycle.

UBE: an acronym for unsolicited bulk mail; a formal term for spam. Any e-mail sent in bulk form that recipients did not specifically request.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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