Color Terminology for Sunnyvale Businesses
Here is some color terminology to help you describe to us the color characteristics you are seeking.
is the color name.
is the lightness or darkness of a hue.
is the result of adding white to a hue.
is the result of adding black to a hue.
Intensity or chroma
is the brightness or darkness of a color.
is the relative strength or weakness of a hue. Full saturation is a hue at full strength.
describes a hue’s warmth or coolness. Warm hues include yellows, oranges and reds; cool hues are blues and violets. Warm hues accelerate the pulse, increase body temperature and elicit an extroverted emotional response. Cool hues are seen as receding, tranquil and passive.
is a scheme for combining color. The three most common harmonies are monochromatic, analogous and complementary. Monochromatic harmony is developed around one hue; an example is light, medium and dark blue. Analogous harmony is developed by choosing colors that are close to each other on the color wheel (yellow, yellow-green and green.