Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
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What is the difference between additive and subtractive color?

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We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


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We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

What is the difference between additive and subtractive color?

Additive and subtractive color models use two different bases to create color. Additive color uses the primary colors found in light (red, green and blue) and adds them together (i.e., combines them) to create all other colors. White results from combining red, green and blue light in equal intensities. The secondary colors of additive color are magenta, yellow and cyan.

Subtractive color is the basis for creating colors when mixing paint, dye or ink. Color is created when some wave lengths of light are subtracted (i.e., absorbed) while others are reflected. The color display on a surface (a wall, a piece of cloth, a sheet of paper) depends on which colors are reflected by it and therefore made visible.

The primary ink colors used in printing are cyan, magenta and yellow. Cyan(blueish) is the complement of red, which means it absorbs (subtracts) red. So the amount of cyan ink printed on a sheet of paper controls how much red will show. Magenta(pinkish) is the complement of green; yellow is the complement of blue.

Red, yellow and blue (RYB) used to be the standard set of subtractive primary colors used for mixing pigments and is still used in art (particularly painting). RYB are the primary colors of a standard color wheel; the secondary colors of violet, orange and green are formed by mixing equal parts of red and blue, red and yellow, and blue and yellow.

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This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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