Graphic Design Vocabulary Words and Definitions
: altering the color of a photograph or other image by electronic retouching.
Color tool, color picker, or color chooser
: a software utility used to select colors to create color schemes. Often found within graphics software or online.
: art created specifically for commercial uses. Includes advertising, illustrations in magazines or books, logo design.
: the placement or arrangement of visual elements in a work of art; the organization of the elements of art according to the principles of art.
: visual art created primarily for aesthetic purposes and judged for its beauty and/or meaning. Includes painting, sculpture, drawing, watercolor and architecture.
: a set of guidelines for aligning and arranging elements on a page. Used during the design process but invisible to the viewer/reader.
: of or related to the combined use of several media (text, graphics, voice, video). Examples of multimedia include television and film design, video production, computer games, interactive design, animation, TV graphics, film titles, and web design.
: a part of graphic design that includes the arrangement of elements on a page. Similar to composition but applied mainly to print media.
: a visual medium that includes desktop publishing, advertising, magazine design, publishing, corporate identity, logos, typography, package design, and print production.
: a more rigid design structure that fixes design elements in a specific location. The organization of a template is visible to the viewer/reader.
: a process using investigation, analysis and planning to define a communication requirement as a first step in designing something to be seen.
: the open space between design elements (letters, words, photographs, images, symbols, charts, etc.). Also called negative space.