Saving Money on Print Vocabulary
Allowance for bleed:
the extension of an image past the trim lines. A standard allowance for bleed is 3/8”.
Bitmap: a display space and the color for each pixel “bit” in the display space.
Bleed: an image that extends to the edge of the piece. Because it isn’t possible to apply ink all the way to the edge of the sheet, the image must be extended past the finished dimension of the piece and trimmed away to create the bleed.
Color correction: altering the color of a photograph or other image by electronic retouching.
Layout: the composition of a page. A layout may be a rough drawing or sketch or a computer-rendered design.
Quotation: a statement of price, terms of sale, and description of the product or service to be delivered. Considered binding unless specifications change.
Pixel: a contraction of picture element. The basic unit of programmable color on a computer display or in a computer image.
Preflight: the process of checking digital files for potential errors prior to output such as exporting to a PDF file or raster image processing.
Proof: any of several options for presenting an example of what a file will look like when printed.
Proofreading: examining text for spelling, grammar and typographic errors. Also, examining a proof sheet for errors or items that need correcting.
Raster image: a grid of x and y coordinates with instructions on which coordinate to illuminate for monochrome or color values. Sometimes call a bit map.
Raster image processing: the process of translating PostScript and other page-description language commands (vector data) into bitmap data.
Soft proof: a PDF rendition of the piece to be printed.