Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Saving Money on Print Vocabulary

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Saving Money on Print Vocabulary


Allowance for bleed:
the extension of an image past the trim lines. A standard allowance for bleed is 3/8”.


Bitmap:
a display space and the color for each pixel “bit” in the display space.

Bleed: an image that extends to the edge of the piece. Because it isn’t possible to apply ink all the way to the edge of the sheet, the image must be extended past the finished dimension of the piece and trimmed away to create the bleed.

Color correction: altering the color of a photograph or other image by electronic retouching.

Layout: the composition of a page. A layout may be a rough drawing or sketch or a computer-rendered design.

Quotation: a statement of price, terms of sale, and description of the product or service to be delivered. Considered binding unless specifications change.

Pixel: a contraction of picture element. The basic unit of programmable color on a computer display or in a computer image.

Preflight: the process of checking digital files for potential errors prior to output such as exporting to a PDF file or raster image processing.

Proof: any of several options for presenting an example of what a file will look like when printed.

Proofreading: examining text for spelling, grammar and typographic errors. Also, examining a proof sheet for errors or items that need correcting.

Raster image: a grid of x and y coordinates with instructions on which coordinate to illuminate for monochrome or color values. Sometimes call a bit map.

Raster image processing: the process of translating PostScript and other page-description language commands (vector data) into bitmap data.

Soft proof: a PDF rendition of the piece to be printed.


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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