Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
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(408) 400-0223 | Phone
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(408) 400-0267 | Fax
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sales@expressprintingusa.com
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Hours 8:30-5:00 Mon-Fri
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How to Design a Newsletter

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

How to Design a Newsletter

A newsletter’s design has a big impact on reader reaction. To be sure your design is successful, remember these three Cs: consistent, conservative and contrast.

Consistency addresses the format of your newsletter. If printing in black with an accent color, select a color palette and maintain it throughout each issue. Use an underlying grid to organize each page. If your newsletter is short (4 pages or less), use the same grid for each page. Use templates and style sheets to control headlines, subheads and body copy.

Be conservative in the use of fonts and graphic elements, especially in a short newsletter. A good rule of thumb is to limit the number of photos, graphic accents or clip art to one or two per page. Select one font for body copy and another for headlines, and use these exclusively. Stylize the two fonts with italics, bold, and condensed, but do not introduce additional fonts.

Use contrast to direct the reader’s eye and to establish the hierarchy of importance. Headlines should contrast with body copy and with subheads. Drop caps, extra-large initial caps, or an illustrated capital will draw the reader’s eye and create graphic interest. Use white space in the form of gutters and margins to lighten up dense body copy.

Improving the design of your newsletter will pay dividends in reader interest and accessibility.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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