Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
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(408) 400-0267 | Fax
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Hours 8:30-5:00 Mon-Fri
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Newsletter Vocabulary Words

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Newsletter Vocabulary Words

Body: the text of a newsletter, excluding headlines and graphics. The newsletter content.

Byline: a short phrase or paragraph indicating the article’s author. Can be located between the headline and start of the article, prefaced by the word by, or may appear at the end of the article.

Caption: a phrase, sentence, or paragraph describing the contents of an illustration or photograph. Usually placed directly above, below, or to the side of the picture it describes.

Deck: one or more lines of text between the headline and the body copy that elaborates or expands on the headline and topic of the accompanying text.

Headline: the title or caption of a newsletter article. Often is printed in larger type and/or a different font then the body copy.

Jumpline: a line of type that indicates where an article is continued to or continued from. Also called continuation line.

Kicker: a short phrase set above the headline that introduces the article or identifies a regular column.

Masthead: a listing of the name of the publisher and other pertinent information such as staff names, contributors, subscription information, publisher contact information. Typically appears on the second page.

Nameplate: the banner on the front of a newsletter that identifies the publication is its nameplate. Usually contains the name of the newsletter, logo, and publication information (volume and issue or date).

Pull quote: a small selection of text "pulled out and quoted" in a larger typeface. Used for emphasis or as a graphic element.

Running head, header: repeating text located on each page or every other page. The publication title is commonly in a running head, as is page number.

Subhead: a kind of headline appearing within the body copy to divide the article into smaller sections.

Swipe file: a repository for topics, ideas or actual articles that you notice and suspect may be useful for your newsletter. Include anything that catches your eye without evaluating its applicability.

Table of contents: a listing of articles and special sections of a newsletter and the page numbers where they can be found. Often appears on the newsletter’s front page.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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