Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

How to write a newsletter

Express Marketing header

We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

How to write a newsletter in Sunnyvale

The content of your newsletter is what attracts and keeps reader interest by providing relevant, informative, entertaining and useful information. One purpose of a newsletter is to lend credibility to your company and to establish your expertise; this can only be accomplished if the newsletter is mainly information, with little or no advertising.

  • Relevant information: To provide relevant information in your newsletter, you must know the target audience. If your audience is diverse, it may be better to publish more than one version of your newsletter so the content can be fully tailored.
  • Useful information: Factual articles based on research, or "how-to" tips based on experience both qualify as useful information. To encourage readers to trust the information, keep sales hype, (including superlatives and over-the-top claims) out of the articles.
  • Writing style: A good writing style to adopt for your newsletter is the same one used by a newspaper journalist - objective, factual and well-researched. Focus on news that is relevant to your audience, and present it without bias. Keep the language easy-to-read and the sentence structure simple and conversational.
  • Call to action: Even though your newsletter isn’t directly selling, it should include a call to action. Emphasize current offers, discounts or other specials of interest to customers and prospects, and make it easy for them to act on the information by providing instructions for what to do if interested.
 


This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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