When are mobile users most active?
, a real-time bidding mobile ad exchange network for the mobile industry, recently published an overview of mobile app usage based on data collected from its iOS and Android users in June 2011. Here are some of the findings:
- Time of day when users are most active: 22% of iPhone users spent the majority of time on apps in the late afternoon (between 4 and 6 pm); while 24% of Android users and 38% of iPad users spent the majority of time between 9 and 11 pm.
- Day of week when users are most active: Overall app usage is highest during the weekends – Saturday and Sunday account for 38% of usage.
- When users engage with ads: 34% of iPhone users, 21% of Android users and 36% of iPad users are most engaged with ads between 9 and 11 am.
Mobclix also reported that for in-app advertising impressions, Android devices had the edge over iPhone
(49.3% versus 43.6%) in the United States. In Canada, the findings were reversed – 66.4% iPhone versus 24.9% Android devices.