Mobile Marketing Vocabulary
two-dimensional barcode; the dimensions are horizontal and vertical. 2D codes can store up to 7,089 characters, as contrasted with 1-dimensional barcodes that store 20 characters.
the next generation of services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present. Mobile 2.0 is still being developed.
a web browser used on a mobile device. Mobile browsers are optimized to display Web content effectively on small screens. Also called microbrowser, minibrowser or wireless Internet browser.
Mobile consumer touch points:
talking, texting, capturing, sending, listening and viewing.
Opera mini browser: a popular browser for phone and iPhone.
an acronym for Quick Response; a two-dimensional barcode symbology that is the world’s most widely adopted open standard.
an acronym for short message service, the method of sending text via a mobile phone or other mobile communication device. SMS is the most widely used data application in the world.
a way to communicate by touch with consumer devices such as video displays and mobile devices. Single touch (touching in one location) has been integrated into many devices. Multi-touch (touching in 3+ locations) is required to enable pinch-to-zoom.
an acronym for Wireless Application Protocol, a technical standard for accessing information over a mobile wireless network.
a microbrowser technology for mobile devices.
an acronym for Worldwide Web Consortium, developing protocols and guidelines that ensure long-term growth for the Web. W3C’s standards define key parts of what makes the World Wide Web work. W3C is led by Tim Bernes-Lee, inventor of the World Wide Web.
World Wide Web (www or simply Web): an information space in which the items of interest, referred to as resources, are identified by global identifiers called Uniform Resource Identifiers (URI).