Design Vocabulary and Definitions for Sunnyvale Desktop Publishing
the graphics, photographs and type in a layout.
the text that forms the main body of a document. Also called body copy.
altering the color of a photograph or other image by electronic retouching.
a drawn pattern of lines and coordinates used as a framework for a page layout.
a font designed for use in headlines and other large applications. Display fonts are often 16 points or larger in size. Also called display type.
a font consisting of symbols and line art images.
the center of interest in a page layout.
all the characters of the alphabet plus numerals and symbols. In desktop publishing, font is often used interchangeably with type and typeface.
(verb) the process of placing and arranging text and graphics on a page. (noun) the completed document page. Also called page composition.
the height of characters in a font. A point is approximately 1/72nd of an inch.
the technique of printing white or light-colored text on a black or dark background for emphasis. A reverse greatly reduces legibility, especially with small type.
a line used for borders, boxes and other typographic effects. Specified in a range of thickness called weights, measured in points.
Script font: a font that emulates a handwriting style.
a predesigned document for a particular purpose. For example, an ad template enables a person to generate an advertisement with formatting already complete.
the area of an advertisement located slightly above and to the right of the mathematical center. Serves as a focal point of the ad.
White space: in design, the absence of type, photographs or graphic elements. Trapped white space is white space appearing within lines of type, usually created by justifying type on a short line length. Also called negative space.
in composition, a single word or part of a word on a line by itself, ending a paragraph, or starting a page.