Design Tips for Sunnyvale Businesses
Selecting the right font and point size for body copy is a crucial decision affecting readability. Knowing the audience, and especially the average age, will guide you in making a good decision.
- For general or unknown audiences, a safe choice is 10 or 11 point type.
- Young children need large type for comfortable reading. Try 14 point type.
- For older readers or readers with known visual handicaps, use 14 to 18 point type.
- For readers aged 40-65, use 11 or 12 point type.
Remember that these recommendations are just starting points. Because the actual and apparent size of fonts may differ, you may have to adjust the point size accordingly.
Headlines should normally be larger than body copy
– typically between 14 and 30 points. The closer a headline’s point size is to the body copy, the harder it is to distinguish it from the text.