Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

5 Principles of Design

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Five Principles of Design: Great for designing documents in Sunnyvale



To help you develop your skills as a desktop publisher, we offer these five principles of good design:

Principle 1: Good design has a purpose. Consider what the document is to accomplish, who the audience is, what image you want to portray, and what reaction you want to invoke. This will guide all your selections – the typeface, the color palette, the layout itself.

Principle 2: Good design makes things simple. A good design will make a difficult concept understandable by guiding the audience through the presentation. Well chosen stock photographs, charts, illustrations or other graphic elements improve audience comprehension.

Principle 3:
Good design holds the reader’s attention. Engage the reader immediately with an eye-catching headline, graphic image, photograph, white space, or unusual layout. Then guide the reader through the important points so nothing important is missed.

Principle 4: Good design has an underlying logic. The audience will see not only the text, graphics and photographs on the page; they will react to the underlying organizational structure of the document. Be sure you have one, and be sure it is consistent.

Principle 5: Good design doesn’t call attention to itself. One measure of a good design is when the reader gets the intended message without being distracted by the design itself.



This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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