Five Principles of Design: Great for designing documents in Sunnyvale
To help you develop your skills as a desktop publisher, we offer these five principles of good design:
Good design has a purpose
. Consider what the document is to accomplish, who the audience is, what image you want to portray, and what reaction you want to invoke. This will guide all your selections – the typeface, the color palette, the layout itself.
Good design makes things simple
. A good design will make a difficult concept understandable by guiding the audience through the presentation. Well chosen stock photographs, charts, illustrations or other graphic elements improve audience comprehension.
Good design holds the reader’s attention
. Engage the reader immediately with an eye-catching headline, graphic image, photograph, white space, or unusual layout. Then guide the reader through the important points so nothing important is missed.
Good design has an underlying logic
. The audience will see not only the text, graphics and photographs on the page; they will react to the underlying organizational structure of the document. Be sure you have one, and be sure it is consistent.
Good design doesn’t call attention to itself.
One measure of a good design is when the reader gets the intended message without being distracted by the design itself.