Design Tips for Printing
Are you a desktop publisher? If you own a small business, work for a small business or nonprofit organization, or volunteer at a community organization and use a computer to prepare files for print or the web, then you meet the definition. Desktop publishers prepare business stationery (business cards, letterheads and envelopes), forms, sales and marketing materials, newsletters and similar documents and print them on the desktop, have them printed by a commercial printer such as Express Printing and Graphics, Inc., distribute them in electronic format, or publish them to a web site. Great information for Sunnyvale / Silicon Valley small business owners.
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Q and A: Can I use Microsoft Word for a layout?
Many people who have become very proficient at Word like to use it as a page layout program. This may work for simple layouts such as letterheads, FAX sheets, forms, reports, manuals and product bulletins. In general, if a document is primarily text, if the finished size is 8 ½ x 11 or 8 ½ x 14, and the finished document is a single page or multiple pages that doesn't need to be bound or can be stapled in the corner, then Word will produce a good print file.
Learn more about layouts for Sunnyvale Companies
Vocabulary: Design and Publishing
Black space: the graphics, photographs and type in a layout.
Body text: the text that forms the main body of a document. Also called body copy.
Design Grid: a drawn pattern of lines and coordinates used as a framework for a page layout..
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Idea Corner: Design Topics
To help you develop your skills as a desktop publisher, we offer these five principles of good design:
- Purpose: Good design has a purpose. Consider what the document is to accomplish, who the audience is, what image you want to portray, and what reaction you want to invoke. This will guide all your selections – the typeface, the color palette, the layout itself.
- Simple: Good design makes things simple. A good design will make a difficult concept understandable by guiding the audience through the presentation. Well chosen stock photographs, charts, illustrations or other graphic elements improve audience comprehension.
Learn the 5 principles of design
A Word From The Owner
Now that PDF has become the de facto standard for submitting files for printing, many of the problems we used to wrestle with have been eliminated.
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Tips and Tricks for typography in Sunnyvale
Selecting the right font and point size for body copy is a crucial decision affecting readability. Knowing the audience, and especially the average age, will guide you in making a good decision.
Young readers need large type for comfortable reading. Try 14 point type.
- For older readers or readers with known visual handicaps, use 14 to 18 point type.
Learn more about type size