Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
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(408) 400-0223 | Phone
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(408) 400-0267 | Fax
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Hours 8:30-5:00 Mon-Fri
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What kind of newsletter marketing style

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

What kind of newsletter marketing should you use?

Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: B2C, B2B and membership. Each one has different characteristics, and the one you use will depend on your target audience.

B2C: The B2C newsletter style is for businesses that sell mainly to consumers. The content is transactional, meaning it features products and services and information about them. Readers of these newsletters expect straightforward information about products and services to help them make the buying decision. To allow for display of a number of products or services, construct the newsletter so it is a series of summaries with continuation to an inside page (printed newsletter) or link to a full article (eletter).

B2B: The B2B newsletter style is for businesses that sell mainly to other businesses and organizations. For B2B, the sales cycle is usually longer than B2C and depends on gaining the trust and confidence of the buyer. Therefore a primary goal of the B2B style is to build a relationship. Retention is also an important aspect of B2B marketing as it provides the opportunity for cross-selling.

Content for B2B newsletters is crafted to meet the specific needs of the target audience and is based around information that will help the decision makers. Good B2B content includes features on products and services, expert advice, case studies, industry news and white papers.

Frequency is another important aspect of the B2B newsletter – sent too frequently, a newsletter can be annoying; not sent often enough, and it loses its effectiveness. The most popular cycle for newsletters is monthly.

Professional services/membership: The membership newsletter is for businesses and organizations that are communicating with members or offering expert advice. Content centers on things of interest to the membership, including recent and upcoming events. These newsletters often include many photographs of members engaging in events and activities sponsored by the organization.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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