Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Do You Have A Marketing System?

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Do You Have a Marketing System?

The board of directors of the American Marketing Association adopted this definition of marketing:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


For another take on the definition of marketing, consider this from The Chartered Institute of Marketing, a professional association based in the United Kingdom:

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.


Management guru Peter Drucker defines marketing this way:

Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.

Finally, Regis McKenna, an influential marketing consultant whose professional career includes authorizing five books on marketing, succinctly states

Marketing is everything.

What all these definitions have in common is the recognition that marketing requires businesses and organizations to be customer-centric – to shift from a focus on production to a focus on what customers need and want.

Traditionally, marketing activities have included advertising, distribution and selling. However, with the shift in emphasis from products to customers, marketing now includes insight gained from the study of customer behavior (incorporating the disciplines of social science, psychology and sociology) as well as input from hard science (economics and mathematics). Thus relationship marketing and social marketing are now being added to traditional marketing activities.

Marketing basics


In the sixth edition of his book Marketing Plans: How to Prepare Them, How to Use Them, Professor Malcolm McDonald of Cranfield University School of Management in the United Kingdom suggests that marketing consists of three types of activities:

  • Review of the external marketing environment which studies the market, customers and competitors and identifies current and developing trends.
  • Review of the internal marketing activities with emphasis on the seven Ps of marketing: price, product, promotion, placement, people, positioning and packaging.
  • Review of the marketing system including the marketing organization, how market research is conducted, and current marketing objectives and strategies.

But what marketing strategies should small companies and organizations use? The buzz is in favor of abandoning traditional marketing strategies based on print media in favor of entirely new ones, largely built on Internet marketing. Social media – including online communication like blogging and social networking as well as opinions and review – are appealing because of a lower cost-per-touch than print media. But we suggest that these new tools are just that – a new way to reach customers and prospects that enhances rather than replaces what is already working.

Consider these facts about traditional print media:

Consider these facts about traditional print media:

  • According to the United States Postal Service 2007 Household Diary Study, 80% of households read or scan advertising mail.
  • In a 2008 survey sponsored by the Direct Marketing Association and Pitney Bowes, 39% of respondents said they tried a business for the first time because of direct mail advertising, and 70% said they renewed a business relationship because of a direct mail promotion.
  • An iProspect study conducted in 2007 found that 67% of online searches were driven by offline messages, resulting in purchases 39% of the time. In addition, shoppers who receive a direct mail piece directing them to an online site spend on average 13% more than those who do not receive a printed piece.

Enhancements to traditional marketing


Our statement that traditional print media remains important does not mean that we don’t recognize how communicating with customers and prospects is changing. More and more, customers and prospects are taking control of the buying situation by seeking information on their terms – looking for what they want as the need arises. We are well past the time when a small business could use only word of mouth and yellow pages advertising to attract new customers. Businesses and organizations today need a web site supported by a consistent direct mail program to point prospects to the web site.

Web sites have also evolved since their earliest days. A web site that is no more than an online yellow pages ad will disappoint visitors looking for information and interactivity. Pictures, descriptive text, detailed explanations, downloadable information, videos, and an easy way to contact the business to request more information are now minimum requirements for a web site.

Who is responsible for marketing?


With marketing becoming customer-centric and customers taking control of the information-seeking process prior to making a buying decision, the responsibility for marketing within the business or organization has changed. While the owner of a small business or the president of an organization may continue to control or decide about the specific marketing strategies, all parts of the organization are now involved in implementing the marketing plan.

Customers and prospects will form an opinion about a business or organization based on several factors:
  • the image projected in print and online;
  • the staff members who are responsible for customer service and product or service delivery; and
  • the responsiveness of the organization to resolving customer problems.

For consistency and marketing effectiveness, the print and online image must support the marketing strategies, and the staff members in customer service, delivery and problem resolution must understand and implement the marketing strategies.

The core concepts of a marketing system


A modern, successful marketing system for businesses and organizations is built on three core concepts: a customer-centric rather than product-centric focus that identifies current needs of customers and predicts their future needs; expanding the responsibility for marketing to the entire organization; and using new marketing strategies to enhance but not replace traditional ones.

If you need help with your image in print – business stationery, brochures and marketing materials, direct mail marketing campaign, or web site development and improvement, we can help. Contact Terry Doland or  at 408-400-0223 for an appointment now.




This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

Featured Product

News Feed
Twitter
  • Terrorism and Events: What Event Planners Need to Know https://t.co/qODnro7eJ2Sun Apr 30 14:59:08 2017
  • Terrorism and Events: What Event Planners Need to Know #eventmanagement https://t.co/WTRhjP7xDiSun Apr 30 14:59:06 2017
  • World Class Events and A.C.T (National) announce partnership to improve global event safety - Event Industry News https://t.co/TNa42cmIYbSun Apr 30 13:59:07 2017
  • XRobots' 3D printed VR LEGO gun shoots targets across two worlds https://t.co/o9l86c9jjoSun Apr 30 12:59:07 2017
  • XRobots' 3D printed VR LEGO gun shoots targets across two worlds #printingindustry https://t.co/If0Bu2cvQ5Sun Apr 30 12:59:05 2017
  • Sarawak goes global, again, with its most impactful campaign yet https://t.co/zmYsqLSwMqSun Apr 30 12:00:06 2017
  • Sarawak goes global, again, with its most impactful campaign yet #incentives https://t.co/g2CCM2QWBMSun Apr 30 12:00:05 2017
  • Social Media Pet Peeves; Tenacity vs. Reality. https://t.co/H5DwPhzR8fSun Apr 30 11:00:06 2017
  • Social Media Pet Peeves; Tenacity vs. Reality. #promotionalmerchandise https://t.co/ghllBZuGVlSun Apr 30 11:00:05 2017
  • How to Make the Most of Your Leftover Event Budget https://t.co/GmmOikhOIYSun Apr 30 10:00:06 2017
  • How to Make the Most of Your Leftover Event Budget #eventmanagement https://t.co/bTJhF7ESZESun Apr 30 10:00:04 2017
  • Some Tips About Screen Printing Shirts https://t.co/y3DxjkJ08lSun Apr 30 09:00:06 2017
  • Some Tips About Screen Printing Shirts #screenprinting https://t.co/F9TqQt5xb3Sun Apr 30 09:00:05 2017
  • McKinsey's Digital Capability Center opened in Beijing to keep China up-to-date with 3D printing and Industry 4.0 https://t.co/I2kj1WFbLKSun Apr 30 08:00:06 2017
  • Stealth Key is a 3D-printed titanium key that’s virtually impossible to copy https://t.co/LEdxXWECCPSun Apr 30 07:00:06 2017
  • Stealth Key is a 3D-printed titanium key that’s virtually impossible to copy #printing https://t.co/IEw4bfl7BKSun Apr 30 07:00:04 2017
  • Inkjet Summit 2017: Some Direct Mail Insights You Need to Know - Printing Impressions https://t.co/zeza1nuaBKSun Apr 30 06:00:06 2017
  • Inkjet Summit 2017: Some Direct Mail Insights You Need to Know - Printing Impressions #printing https://t.co/D8pGnARt11Sun Apr 30 06:00:04 2017
  • The Industry Celebrates Promotional Products Work! Week https://t.co/a62egksTO4Sun Apr 30 05:00:14 2017
  • The Industry Celebrates Promotional Products Work! Week #promotionalmerchandise https://t.co/AT6V0bKal3Sun Apr 30 05:00:09 2017
  • UK couple seeks 3D printed prosthesis for adopted dog who was shot and brutalized https://t.co/danEMtZ8R6Sun Apr 30 04:00:14 2017
  • UK couple seeks 3D printed prosthesis for adopted dog who was shot and brutalized #printingindustry https://t.co/UEwB6DcpuuSun Apr 30 04:00:10 2017
  • Slido hosts TEDxEastEnd founder at new event series, Slido.Interact - Event Industry News https://t.co/DftzmHOCm1Sun Apr 30 03:00:14 2017
  • Slido hosts TEDxEastEnd founder at new event series, Slido.Interact - Event Industry News #eventmanagement https://t.co/YUAHnMy8m3Sun Apr 30 03:00:10 2017
  • Swiss scientists combine 3D printing and electroplating to create molecular beam-splitter https://t.co/rlQoIRRi9VSun Apr 30 02:00:15 2017
  • Swiss scientists combine 3D printing and electroplating to create molecular beam-splitter #printingindustry https://t.co/5zRQ7NgndiSun Apr 30 02:00:12 2017
  • SpotMe selected as a 2017 Red Herring Top 100 Europe Winner - Event Industry News https://t.co/bxaovha4p8Sun Apr 30 01:00:15 2017
  • SpotMe selected as a 2017 Red Herring Top 100 Europe Winner - Event Industry News #eventmanagement https://t.co/PVY7w7EKwzSun Apr 30 01:00:10 2017
  • Creating a Better Vegas for Meetings https://t.co/9VnQxkBpTYSat Apr 29 19:59:12 2017
  • Creating a Better Vegas for Meetings #incentives https://t.co/afrHSRLOm8Sat Apr 29 19:59:05 2017
  • Report: Why Meetings and Conventions Should Be Used to Drive Economic Growth https://t.co/lVMkwHkNwVSat Apr 29 18:59:06 2017
  • Report: Why Meetings and Conventions Should Be Used to Drive Economic Growth #tradeshows https://t.co/ukvvv8MbCcSat Apr 29 18:59:05 2017
  • 7 Tips for Adding a Consumer Day to Your Trade Show https://t.co/4lgwhW2R8FSat Apr 29 17:59:08 2017
  • 7 Tips for Adding a Consumer Day to Your Trade Show #tradeshows https://t.co/fhJ4Pae1aCSat Apr 29 17:59:06 2017
  • 3D WASH: empowering developing communities with solar-powered 3D printing & recycled plastic https://t.co/CoTfSa9jqoSat Apr 29 16:59:07 2017
  • 3D WASH: empowering developing communities with solar-powered 3D printing & recycled plastic #printingindustry https://t.co/a585frRUi3Sat Apr 29 16:59:05 2017
  • 10 of the Hottest Promotional Products for Summer 2017 https://t.co/IwNhgYtV4ISat Apr 29 15:59:06 2017
  • 10 of the Hottest Promotional Products for Summer 2017 #promotionalmerchandise https://t.co/dbGfD4PJceSat Apr 29 15:59:05 2017
  • Great Britain tour for printing bike https://t.co/8FMfGJZMQ1Sat Apr 29 14:59:07 2017
  • Great Britain tour for printing bike #printing https://t.co/Uxv85fyiiBSat Apr 29 14:59:06 2017
  • 3D Systems and United Therapeutics team up to develop 3D bioprinted lung scaffolds https://t.co/Fe79ZlvhygSat Apr 29 13:59:07 2017
  • 3D Systems and United Therapeutics team up to develop 3D bioprinted lung scaffolds #printingindustry https://t.co/zn2Rq1XVdASat Apr 29 13:59:05 2017
  • 5 Steps to Perfect International Event Planning https://t.co/ps1ADJ64PTSat Apr 29 12:59:07 2017
  • 5 Steps to Perfect International Event Planning #eventmanagement https://t.co/QZnMCEyIw8Sat Apr 29 12:59:05 2017
  • Inspiring 10-year-old girl plays violin with help of a 3D printed prosthetic arm https://t.co/tsfoZeZcyySat Apr 29 12:00:08 2017
  • Inspiring 10-year-old girl plays violin with help of a 3D printed prosthetic arm #printingindustry https://t.co/zZe1IJVbKsSat Apr 29 12:00:06 2017
  • Webinar: Trend Tracker - Technologies that Excite, Engage & Inform https://t.co/evp6pOgmCKSat Apr 29 11:00:06 2017
  • Webinar: Trend Tracker - Technologies that Excite, Engage & Inform #tradeshows https://t.co/MgGDzyhmKSSat Apr 29 11:00:05 2017
  • Markforged's '3D print farms' could be future of large-scale digital metal manufacturing https://t.co/MmTok1ASNOSat Apr 29 10:00:07 2017
  • Markforged's '3D print farms' could be future of large-scale digital metal manufacturing #printingindustry https://t.co/YhWSdDlZidSat Apr 29 10:00:05 2017
  • MIT & Neri Oxman's giant 3D printing construction robot fabricates 50-ft-diameter dome https://t.co/USt1hNqfg6Sat Apr 29 09:00:06 2017
  • MIT & Neri Oxman's giant 3D printing construction robot fabricates 50-ft-diameter dome #printingindustry https://t.co/irVgXmgOHuSat Apr 29 09:00:06 2017
  • 5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development - SocialPoint... https://t.co/jvcjGkrkk3Sat Apr 29 08:00:06 2017
  • 5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development - Social #tradeshows https://t.co/sNyDzzEkWoSat Apr 29 08:00:05 2017
  • MIT Rocket Team successfully tests nylon 3D printed rocket motor https://t.co/LJHPODXw9OSat Apr 29 07:00:07 2017
  • MIT Rocket Team successfully tests nylon 3D printed rocket motor #printingindustry https://t.co/WYGl4FYyPDSat Apr 29 07:00:05 2017
  • Boosting Real Estate Market Growth Through Promotional Products / OutstandingBranding https://t.co/omCuUjK0GZSat Apr 29 06:00:08 2017
  • Boosting Real Estate Market Growth Through Promotional Products / OutstandingBranding #promotionalmerchandise https://t.co/AeTyqYqfNrSat Apr 29 06:00:06 2017
  • Advancing the digitisation of manufacturing with EOS, 3YOURMIND and Deutsche Bahn https://t.co/OOstR9K5RZSat Apr 29 05:00:15 2017
  • Advancing the digitisation of manufacturing with EOS, 3YOURMIND and Deutsche Bahn #printing https://t.co/Jfxi7sAtIySat Apr 29 05:00:11 2017
  • It’s Here! The HP MJF Printer Is Open for Early Access Signups - Shapeways Magazine https://t.co/USp0WvszA7Sat Apr 29 04:00:16 2017
  • It’s Here! The HP MJF Printer Is Open for Early Access Signups - Shapeways Magazine #printing https://t.co/Qkf9DoY6A5Sat Apr 29 04:00:11 2017
  • Michigan Tech studies 3D printing metal composites with Lulzbot, ColorFabb and Proto Pasta https://t.co/KEqjnVlvWkSat Apr 29 03:00:14 2017
  • Michigan Tech studies 3D printing metal composites with Lulzbot, ColorFabb and Proto Pasta #printing https://t.co/nPLbjIPAh8Sat Apr 29 03:00:11 2017
  • PostProcess Technologies raises $4M to accelerate 3D printing surface finishing systems https://t.co/WvpTYxBsokSat Apr 29 02:00:14 2017
  • PostProcess Technologies raises $4M to accelerate 3D printing surface finishing systems #printingindustry https://t.co/YErAhS9JoYSat Apr 29 02:00:10 2017
  • How to Tell Your Trade Show Story with a Page-Turning Press Kit https://t.co/4zfy5wtHZsSat Apr 29 01:00:15 2017
  • How to Tell Your Trade Show Story with a Page-Turning Press Kit #tradeshows https://t.co/uyijFLnOpASat Apr 29 01:00:11 2017
  • Port of Rotterdam's RAMLAB unveils its first 3D printed ship component in partnership with Autodesk https://t.co/P51QP4REjyFri Apr 28 19:59:07 2017
  • Special Report: Best Places to Work in Events 2017 https://t.co/4FHNHaGzOjFri Apr 28 18:59:07 2017
  • Special Report: Best Places to Work in Events 2017 #incentives https://t.co/XoVjeXlrttFri Apr 28 18:59:05 2017
  • German Industrial Group Thyssenkrupp to Launch 3D Printing Center in September | All3DP https://t.co/nHhDZ0wbzfFri Apr 28 17:59:07 2017
  • German Industrial Group Thyssenkrupp to Launch 3D Printing Center in September | All3DP #printingindustry https://t.co/CtuSq0FASFFri Apr 28 17:59:06 2017
  • Planners’ Essential Summer Reading List | Smart Meetings https://t.co/fWbMF6gA3iFri Apr 28 16:59:07 2017
  • Planners’ Essential Summer Reading List | Smart Meetings #meetingplanning https://t.co/HKa42UulIaFri Apr 28 16:59:05 2017
  • 5 U.S. Cities on the Rise for Meetings and Events https://t.co/9zegLhsaopFri Apr 28 15:59:08 2017
  • 5 U.S. Cities on the Rise for Meetings and Events #tradeshows https://t.co/mcFoClpoRSFri Apr 28 15:59:07 2017
  • Trade Show Tips: Should You be Selling, Networking or Both? https://t.co/UtBps51CJRFri Apr 28 14:59:07 2017
  • Trade Show Tips: Should You be Selling, Networking or Both? #tradeshows https://t.co/ZuGYVxJKtIFri Apr 28 14:59:06 2017
  • Type A Machines improves Series 1 Pro 3D printer with BuildTak FlexPlate & Adaptive Auto-Leveling https://t.co/btCNefTknWFri Apr 28 13:59:07 2017
  • Type A Machines improves Series 1 Pro 3D printer with BuildTak FlexPlate & Adaptive Auto-Leveling #printingindustry https://t.co/4Tue6oYzLTFri Apr 28 13:59:06 2017
  • Step by Step: How To Screen Print On Wood | Ryonet Blog https://t.co/Ajp5xRZDMkFri Apr 28 12:59:08 2017
  • Step by Step: How To Screen Print On Wood | Ryonet Blog #screenprinting https://t.co/NDkAkcsyCTFri Apr 28 12:59:06 2017
  • State Spotlight: Franchise Opportunities In Arizona https://t.co/xNscDBuCSPFri Apr 28 11:59:07 2017
  • State Spotlight: Franchise Opportunities In Arizona #promotionalmerchandise https://t.co/sibC41GQULFri Apr 28 11:59:06 2017
  • Prodways, Safran partner to create inorganic 3D printing materials; Prodways IPO subscription starts tomorrow https://t.co/8yHl6sjWTzFri Apr 28 10:59:07 2017
  • EOS & 3YOURMIND's AMPI tool automatically identifies parts suitable for 3D printing https://t.co/5yUJlHzduRFri Apr 28 09:59:08 2017
  • EOS & 3YOURMIND's AMPI tool automatically identifies parts suitable for 3D printing #printingindustry https://t.co/ofUTAdAponFri Apr 28 09:59:06 2017
  • 12 Ways To Add Fun To Serious Events https://t.co/KefgzUsCvpFri Apr 28 08:59:08 2017
  • 12 Ways To Add Fun To Serious Events #eventmanagement https://t.co/QqWbpfijvXFri Apr 28 08:59:06 2017
  • Event Planners: Say Yes To Automation https://t.co/BCX1ZvSQcJFri Apr 28 08:00:08 2017
  • Event Planners: Say Yes To Automation #eventmanagement https://t.co/nFgmeq1YOIFri Apr 28 08:00:06 2017
  • Siemens joins Adidas SPEEDFACTORIES project for custom 3D printed sportswear https://t.co/GWijmffHsbFri Apr 28 07:00:08 2017
  • Siemens joins Adidas SPEEDFACTORIES project for custom 3D printed sportswear #printingindustry https://t.co/58WB1q6j87Fri Apr 28 07:00:08 2017
  • How The Event Industry Will Evolve in the Next 20 Years https://t.co/3A190fgxWIFri Apr 28 06:00:09 2017
  • How The Event Industry Will Evolve in the Next 20 Years #eventmanagement https://t.co/CPCWNazqnoFri Apr 28 06:00:07 2017
  • Imagine! Express and CIDI Find Profitable Signage Growth with EFI https://t.co/4e7VXIuinGFri Apr 28 05:00:17 2017
  • Imagine! Express and CIDI Find Profitable Signage Growth with EFI #printing https://t.co/ngXPPq9ozmFri Apr 28 05:00:11 2017
  • German steelmaker Kloeckner acquires 10% stake in 3D printing company BigRep https://t.co/jOA1SZwoZaFri Apr 28 04:00:16 2017
  • German steelmaker Kloeckner acquires 10% stake in 3D printing company BigRep #printingindustry https://t.co/sBfSupw5dYFri Apr 28 04:00:12 2017