Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Loyalty Marketing in Sunnyvale, CA

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Loyalty Marketing Has Been Reborn in Silicon Valley (Sunnyvale, CA)


In a relevant demonstration that everything old is new again, there is renewed interest in loyalty marketing. Loyalty marketing is the process of retaining customers and growing sales from them by offering incentives to purchase. Some of the oldest loyalty marketing programs are Betty Crocker coupons (initiated in 1929, discontinued in 2006), S&H Green Stamps (initiated in the 1930s and discontinued in the 1960s) and American Airlines AAdvantage frequent flyer program (initiated in 1981 and still ongoing).

Loyalty marketing, which began as a model for conducting business, has expanded into a marketing and advertising strategy that not only rewards existing customers for loyalty, but also encourages those customers to refer others. The success of loyalty marketing rests on the ability of the organization to deliver a quality product or service that so completely satisfies customers that they become loyal to the brand. This positive experience then becomes the basis for consumer advocacy – when satisfied customers refer others.

Word-of-mouth has been the traditional method customers have used for their advocacy; viral marketing is a more recent method.



This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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