Sunnyvale Printing Vocabulary
AAs: an abbreviation for author's alterations. Refers to changes made after a print ready file has been submitted. Printers charge for making AAs.
Basis weight: the weight in pounds of one ream (500 sheets) of paper cut to a given standard size for its grade. For example, 500 sheets of 23?x35? of 20-lb. bond paper weighs 20 lbs. Basis weight is not a measure of stock thickness.
CMYK: an acronym for cyan, magenta, yellow and black, the four colors used to print in full color on a printing press.
Estimate: a price stating what a job is likely to cost, but not considered a binding price. Estimates are provided when specifications are not yet firm.
ISO: an acronym for International Organization for Standardization .
Mega store: a physically large retail store, often part of a national or international chain. Also known as super center, super store or big box store.
PDF: an acronym for Portable Document Format, the de facto standard for sharing files. In 2002, responsibility for maintaining PDF standards was transferred from Adobe to the International Organization for Standardization (ISO).
PMS: an acronym for Pantone Matching System, a system for standardizing color matching used in the printing industry.
Print ready: a file that is ready for raster image processing. The digital equivalent of camera ready.
Quotation: the price offered to produce the job. Quotes are binding unless specifi-cations change.
RGB: an acronym for red, green and blue, the colors used in computer monitors and digital inkjet and toner-based printers.
Specifications: an explicit set of requirements to be satisfied by a material, product, or service. Printing specifications can be stated in words or can be given in technical shorthand.
Supplier convergence: a trend for companies to offer a combination of services or products that were previously supplied by separate companies. Supplier convergence occurs when a large company expands into an area previously dominated by specialty businesses.
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