Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Make it Easy on Yourself: Simplifying Print Ordering

Make it Easy on Yourself: Simplifying Print Ordering

Which kind of print buyer are you?

Print buyer #1: your job description includes buying print­ing; printing is an integral part of your company’s product or service; printed materials facilitate your company’s processes; printed materials are essential to sales and marketing; part of your annual performance evaluation includes how well you manage the printing.

Print buyer #2: your job description doesn’t have anything to do with printing; buying printing is a nuisance, an annoyance, or both; your company always seems to be running out of things, forcing you to place rush orders or beg for fast deliv­ery; you were designated the print buyer for no particular rea­son.

As different as these description are, they do have something in common: when the printing doesn’t show up at the right time or if there’s a problem with it, the print buyer suffers.

If you’ve been our customer for a while, you know that we are unusually sensitive to your situation and have designed our entire company around being dependable – delivering what you der on time, without error, and at the agreed-upon price. You also know that we can’t do our job properly without your help. So in this issue of Printips we will cover some ways to make print buying easier for you.

Understanding the basics

Printing is a manufacturing process, and each order we produce is a custom job. Even if we have a supply of preprinted business d shells or letterhead masters, when it comes time to imprint with specific information, the job is still custom manufacturing.

Like all custom manufacturing, print projects require specifica­tions – the precise instructions for how the item is to be made.

The specifications are written by our customer service represen­tatives, Jeannette Jacobson and Mark Daley, and entered on a job ticket. Because the specifications are critical to the outcome of the item, we have developed standards for writing the instruc­tions that includes both a standard vocabulary and a uniform way of presenting the instructions. We also include a sample of what is being produced (either a previous print, or a signed proof).

We also have production standards that govern the manufacturing process. Basically, the production standards tell us how long to allow for each manufacturing step, and when each step must be completed in order to meet the delivery date. Production stan­dards are determined by the capability and capacity of our equipment.

Besides the amount of time to complete each step in the manu­facturing process, we need additional time to enter the order and write the specifications; wait for needed materials to arrive (such as paper that we do not stock); make press plates or process files for our digital printing equipment; and package. We automati­cally figure the time for those activities when we commit to a delivery date.

What we need from you

There are three things we need from you:

Enough time to produce the job. Ideally we’d like the amount of time indicated by our production standards – basically, one day for each activity (order entry, prepress, printing, bindery, packag­ing, delivery). On those occasions where you need the job faster than production standards dictate, we may be able to shave off some time.

But we can’t change the laws of physics. Even if we stop all other work in order to produce twelve bound copies of a 15-page PowerPoint presentation from your file, we won’t be able to complete the job while you drive to our store on your way to the meeting.

Good files. If you will be preparing documents yourself, please learn the basics of file construction and how to pre­pare files for us. This is a different set of skills than design and may not be anything you have previously encountered. Some examples of file construction are: setting the panel dimensions of a trifold brochure to allow for folding; shift­ing the margins on right- and left-hand pages of a manual to allow for binding or drilling (hole punching); extending an image that bleeds by 1/8th inch beyond the trim lines and adding trim lines.

In addition, use the right software tools – a page layout pro­gram (Microsoft Publisher; Adobe PageMaker or InDesign; Quark XPress are standards) if you are submitting a native application file; or an Adobe-distilled PDF file if using some­thing besides the standards.

Timely approval of proofs. The final proof is an insurance policy for both of us. It gives us a clear, unambiguous pic­ture of what we are going to produce, and gives you an objective measuring tool for determining whether we’ve filled your order correctly. Our policy is not to proceed to press nor commit to a final delivery date until you have signed off on the final proof. Therefore, to help us keep your project on schedule, please return all interim proofs and the final proof promptly.

Simplifying the ordering

 So how can you simplify the print ordering process to make it less time consuming and more reliable? We have several suggestions, depending on whether you are ordering some­thing for the first time, reordering, or need delivery at a spe­cific time.

First-time Order
When you are developing a new form or making major revi­sions to an existing form that changes the previous specifica­tions, contact us so we can discuss what you have in mind. No matter how long you’ve been buying printing or how experienced you are, since it is our business to know about printing we will almost always have something to offer. There may be new papers or new technologies that you should be aware of, or an alternate way to produce the item.

Ask us for a quotation as soon as the specifications are firm, or tell us what budget has been set so we can develop speci­fications to fit the budget. Neither of us wants the disap­pointment of discovering well into a new project that it has to be significantly altered because of cost.

If developing an item that has a lot of copy (such as a brochure or a newsletter), write the copy and have it approved before beginning design and layout. Knowing how much copy needs to fit on a panel or a newsletter page helps the designer select the organizing grid and graphic elements such as stock photography and clip art.

Take advantage of the information we have about your printed items. We keep an order history and can tell you the interval between reorders. In fact, you may remember a time when Jeannette or Mark suggested you increase or decrease the quantity because of the reorder interval.

For items that change infrequently, let us keep the file or art­work in our prepress department. We safeguard customer files with daily backup; we also archive files on CD. We store hard copy artwork in jackets away from light and dust.

Reorder Online
For your items that don’t change (or that change very infre­quently) we offer an online ordering system we call a gate­way through our web site. We can include any items you wish in the gateway and even install an approval level if needed.

Need delivery by a specific date
When you are working on a project such as a newsletter or direct mail piece for which there is a designated mail date, or if you need an item by a specific date for an event, ask us for a project timeline. The timeline contains all the project steps – both yours and ours – and the last day each must be completed if the schedule is to be met. Securing a project timeline as soon as you know the delivery date is a great way to help keep not just us, but also your team members on schedule.

Featured Product

News Feed
  • 3D printing news roundup: Oerlikon signs MoU with GE, Print The Future to file for IPO, more #printingindustry Jun 23 15:03:45 2017
  • 3D printed 'Timekeeper' machine predicts the soundtrack of your future using Spotify data #printingindustry Jun 23 14:04:29 2017
  • 3D printed 'Timekeeper' machine predicts the soundtrack of your future using Spotify data #printingindustry Jun 23 14:04:07 2017
  • The Evolution of Meeting Technology | Plan It On A Post-It. #meetingplanning Jun 23 12:03:02 2017
  • Will Regulations Dampen Promo Sales in the Cannabis Industry? #promotionalmerchandise Jun 23 07:02:30 2017
  • 6 lessons I’ve learned about using volunteers at conferences #eventmanagement Jun 23 06:02:26 2017
  • Conference Report: The 2017 FINAT European Label Forum #printing Jun 23 05:02:22 2017
  • GE Additive to unveil ATLAS, world's largest metal SLS 3D printer, later this year #printingindustry Jun 23 04:02:13 2017
  • How Human Emotions Make Interactive Trade Show Games Work - SocialPoint Audience Engagement Platform #tradeshows Jun 23 03:02:12 2017
  • Antenna producer Optisys redesigns 100-piece antenna as single 3D printed part #printingindustry Jun 23 02:02:10 2017
  • Cvent Named a 2017 Top Workplace by the Washington Post #eventmanagement Jun 23 01:02:11 2017
  • Blurring reality as artist's 3D model tricks national identity card issuer #printing Jun 23 00:02:03 2017
  • Battle Over Plastic Bag Bans Intensifies in Pennsylvania, Minnesota & Elsewhere #promotionalmerchandise Jun 22 23:02:04 2017
  • Top 10 Reasons Why Promotional Items Are More Effective Than All Other Advertising Mediums #promotionalmerchandise Jun 22 22:02:03 2017
  • New details emerge about Siemens' online 3D printing platform #printingindustry Jun 22 21:02:03 2017
  • Good Evans, AEO Excellence Awards throws in a few surprises! - Event Industry News #eventmanagement Jun 22 20:02:17 2017
  • Recycled 3D Printing Filament Without Compromising Quality #printingindustry Jun 22 19:02:38 2017
  • 8 Dreamy Summer Venues Around the Country | Smart Meetings #incentives Jun 22 18:02:34 2017
  • Conference Tips for First Timers: National Speakers Association #tradeshows Jun 22 17:02:39 2017
  • Spanish scientists make advances in 3D printing bone and cartilage tissue #printingindustry Jun 22 16:02:35 2017
  • Art of the Show Competition Winners Circle: Industry Promotion #tradeshows Jun 22 14:02:59 2017
  • TU Eindhoven Commences Construction of a 3D Printed Bridge for Bikes | All3DP #printingindustry Jun 22 13:02:57 2017
  • Xerox to Give International Jazz Festival Patrons the Opportunity to Improvise with Innovative Print #printing Jun 22 12:02:37 2017
  • Ways to Define Success and Measure Value for your Product Features #productmarketing Jun 22 05:02:31 2017
  • Spanish scientists make advances in 3D printing bone and cartilage tissue #printingindustry Jun 22 03:02:06 2017
  • Real life business network platform TableCrowd goes for funding - Event Industry News #eventmanagement Jun 22 02:02:19 2017
  • New EOSTATE Exposure OT tool from EOS offers real-time monitoring for metal 3D printing #printingindustry Jun 22 01:02:05 2017
  • Final Vote Gives Green Light to Las Vegas CC Expansion #tradeshows Jun 22 00:02:06 2017
  • Art Forger Accused of Selling Fake Damien Hirst Prints Arrested #printing Jun 21 23:02:05 2017
  • Association Insights: Expanded-Gamut Printing Garners Worldwide Approval #printing Jun 21 22:02:15 2017
  • Toddler Learns to Toddle with Help from 3D Printed Magic Shoes #printingindustry Jun 21 21:02:24 2017
  • A Better Mousetrap That Comes Without Regulation #promotionalmerchandise Jun 21 20:02:24 2017
  • Big or Small Tent? #promotionalmerchandise Jun 21 19:02:41 2017
  • Wedding Planner Alexandra Rembac's Garden-Inspired Celebration #eventmanagement Jun 21 18:02:42 2017
  • 3D Printing: Spotlight on Educators #printingindustry Jun 21 17:03:38 2017
  • What's on in Nottingham? 6 events to try out this week - The Simplifiers #eventmanagement Jun 21 16:02:57 2017
  • Alltrade Printers makes it a date with Renz Inline 500 #printing Jun 21 15:03:08 2017
  • $799 Palette+ lets you mix 3D printing materials on a single-extruder 3D printer #printingindustry Jun 21 14:03:12 2017
  • Stratasys unveils aerospace certification solution and technical partnership with Boom Supersonic #printing Jun 21 13:03:13 2017
  • What impact will Brexit have on the 3D printing industry? #printing Jun 21 12:02:09 2017
  • Fonts - Univia Pro by Mostardesign - HypeForType Font Shop #printing Jun 21 00:02:16 2017
  • VersaUV | Wynalda Litho #printing Jun 20 23:02:17 2017
  • The Best Father's Day Ideas (Not All Unhealthy) #eventmanagement Jun 20 22:02:14 2017
  • Screen Printing #screenprinting Jun 20 21:02:21 2017
  • 3D Printing: Innovation's New Lifeblood #printingindustry Jun 20 20:02:15 2017
  • Why Site Visits are Important – Sage Wedding Pros #eventmanagement Jun 20 19:02:14 2017
  • Improve your Event Sponsor Packs with These Five Simple Additions #tradeshows Jun 20 18:03:14 2017
  • Getting Your Print Shop on Google #printing Jun 20 17:02:07 2017
  • Global Ad Sales Growth to Slow In 2017 #promotionalmerchandise Jun 20 16:03:32 2017
  • Make Sure You’re Getting a Good Deal on Equipment #promotionalmerchandise Jun 20 15:03:41 2017
  • Tired of Speakers Running Beyond their Time? #eventmanagement Jun 20 14:03:35 2017
  • Patagonia's CEO Is Ready To Lead The Corporate Resistance To Trump #tradeshows Jun 20 13:03:16 2017
  • Gender fluidity meets 3D printing with ingenious motorized bathroom sign #printingindustry Jun 20 12:27:14 2017
  • Michelin unveils airless, biodegradable, 3D printed concept tire #printing Jun 18 04:02:13 2017
  • The U.S. Open Has Some Killer Promotional Merchandise - Promo Marketing #promotionalmerchandise Jun 18 02:02:08 2017
  • LPW partners with Japanese company TNSC to supply metal 3D printing powders internationally #printingindustry Jun 18 01:02:12 2017
  • Guess Who Made Computers The Design Tools They Are Today? Women #printing Jun 18 00:02:06 2017
  • You’re hired: introducing Domino’s apprenticeship scheme #printing Jun 17 23:02:05 2017
  • Researchers Develop Stretchy Batteries Using Screen-Printing Methods #promotionalmerchandise Jun 17 22:02:08 2017
  • 7 Promo Products to Increase Awareness on UV Safety Month #promotionalmerchandise Jun 17 21:02:10 2017
  • New research shows 3D printed blood vessels could radically improve root canal treatments #printingindustry Jun 17 20:02:08 2017
  • Dental company Straumann acquires 35% stake in Rapid Shape to accelerate dental 3D printing #printingindustry Jun 17 19:02:09 2017
  • It's Time For the E3 Press Conference to Die #tradeshows Jun 17 18:00:04 2017
  • The Case for Digital Retrofits for Package Printing Companies #printing Jun 17 17:03:00 2017
  • Materials Explainer: 3D Printing in Strong & Flexible Plastics - Shapeways Magazine #printing Jun 17 16:02:43 2017
  • U #promotionalmerchandise Jun 17 13:02:20 2017
  • 3D Printing Goes Supersonic: Stratasys Discusses New Technical Partnership with Boom #printingindustry Jun 17 12:04:07 2017
  • Trade Show VR Best Practices #tradeshows Jun 17 06:02:32 2017
  • Kernow launches synthetic substrates for Indigo #printing Jun 17 05:03:06 2017
  • Heidelberg Extends Its “Lowest Cost Per Sheet” Productivity into the 37” Format #printing Jun 17 04:02:02 2017
  • Boston, Stanford researchers create cell-infused 3D printed patches for treatment of ischemia #printingindustry Jun 17 03:00:03 2017
  • 3D Printing Spotlight On: Mazuir Ross, Artist and 3D Print Shop Owner #printingindustry Jun 17 02:00:15 2017
  • TAKT Project wins design award for 3D printed Swarovski crystal vases #printingindustry Jun 17 01:02:02 2017
  • Cvent Continues Strong Growth, Expands Team, and Opens New International Offices #eventmanagement Jun 17 00:00:07 2017
  • Fine Art Digital Printing Advanced #printing Jun 16 23:00:10 2017
  • GE Additive partners with Stryker to support industrial 3D printing for healthcare sector #printingindustry Jun 16 22:00:24 2017
  • 15 Brilliant Examples of Participatory Activities At Events #incentives Jun 16 10:00:05 2017
  • The New Era of Event Technology #tradeshows Jun 16 09:00:03 2017
  • How Commercial Printers Are Automating Their Workflows #printing Jun 16 08:00:21 2017
  • Industrial Screen Printing: A Bright Future Ahead #screenprinting Jun 16 07:00:36 2017
  • evvnt builds strategic partnership with Yext - Event Industry News #eventmanagement Jun 16 04:02:21 2017
  • 3D Printing News Sliced MIT, Thermwood, Renishaw, Land Rover, SLM Solutions #printingindustry Jun 16 03:00:44 2017
  • FDA clears 3D printed titanium medical implant for use #printingindustry Jun 16 02:01:51 2017
  • Stainless Steel 3D Printing Material Information - Shapeways #printing Jun 16 01:03:02 2017
  • Cobo Center announces an additional $2M dollar technology upgrade #tradeshows Jun 15 20:00:05 2017
  • Webinar: Why Every Successful Event Needs a Road Map #tradeshows Jun 15 19:00:02 2017
  • HP expands 3D printing solutions across Asia-Pacific region with new partnerships, more #printingindustry Jun 15 18:00:04 2017
  • Freeman celebrates 90 years - Event Industry News #eventmanagement Jun 15 17:00:02 2017
  • Concept Laser makes accurate 3D printed replica of 2,800-year-old 'Rider of Unlingen' #printingindustry Jun 15 16:00:09 2017
  • Create it REAL Develops New Solution to 3D Printing Copyright Issues #printingindustry Jun 15 15:00:10 2017
  • The Big 5 goes smart with Konduko - Event Industry News #eventmanagement Jun 15 14:00:05 2017
  • Dublin Incentives #incentives Jun 15 13:00:06 2017
  • “Ground Zero” Culinary Experiences Woo MGM Incentive Attendees - Prevue Meetings #incentives Jun 15 12:00:10 2017
  • UPDATED GUEST ROOMS UNVEILED AT THE ABBEY RESORT #tradeshows Jun 15 11:00:08 2017
  • British Athletics awards temporary structures contract to GL Events - Event Industry News #eventmanagement Jun 15 10:00:04 2017
  • Ireland's JR Labels installs Mark Andy Digital One press #printing Jun 15 09:00:29 2017
  • Promo Market to Target: Colleges #promotionalmerchandise Jun 15 08:00:09 2017
  • 3D printed Read Read device can make learning Braille easier for visually impaired students #printingindustry Jun 15 07:00:43 2017
  • Conductive 3D printed nanotubes developed in South Korea could advance wearable technology #printingindustry Jun 15 06:00:34 2017
  • (Safe) Fun in the Sun #promotionalmerchandise Jun 15 05:00:41 2017