Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
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(408) 400-0223 | Phone
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(408) 400-0267 | Fax
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Hours 8:30-5:00 Mon-Fri
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Mailing List Vocabulary

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

Mailing List Vocabulary

Compile: to assemble information collected from a variety of sources. Mail lists offered for rental are compiled from publicly-available sources and need to be varied before use.

Database: a comprehensive collection of related data organized for convenient access, generally in a computer. A database is analogous to an electronic filing system.

Database Management System (DBMS):
the software that enables a computer to perform the database functions of storing, retrieving, adding, deleting and modifying data.

Database report: information retrieved from a table and presented in a formatted display that is easy to read and understand.

dBase: a relational database management system first marketed by Ashton-Tate Corporation in the early 1980s. The data formatting conventions used by dBase have become industry standards.
Demographics: the characteristics of a population, either individual or business. Commonly used demographics include gender, race, age, income, disabilities, education, home ownership. Also called demographic data.

Demographic trends:
the changes in demographics in a population over time. Changes in both trends and distributions provide valuable information to marketers.

Field: in a database, a space allocated for one item of information. Fields are the smallest unit of information that can be accessed. In spreadsheets, fields are called cells.

House list: an internally-developed mail list consisting of the customers, members or donors of a business or organization. A house list can also contain contact information for prospects who match the demographic profile of customers.

Query: the primary means of retrieving information from a database; the questions presented to the database in a predefined format. Many database management systems use SQL (Structured Query Language) as the standard query format.

Record: in a database, a record holds all the information about one item or subject. Records are composed of fields; a set of records constitutes a file.

Table: data arranged in rows and columns. In relational database management systems, all information is stored in the form of tables.

Back to How to Create a Mailing List

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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