Mailing List Vocabulary
to assemble information collected from a variety of sources. Mail lists offered for rental are compiled from publicly-available sources and need to be varied before use.
a comprehensive collection of related data organized for convenient access, generally in a computer. A database is analogous to an electronic filing system.
Database Management System (DBMS):
the software that enables a computer to perform the database functions of storing, retrieving, adding, deleting and modifying data.
information retrieved from a table and presented in a formatted display that is easy to read and understand.
a relational database management system first marketed by Ashton-Tate Corporation in the early 1980s. The data formatting conventions used by dBase have become industry standards.
Demographics: the characteristics of a population, either individual or business. Commonly used demographics include gender, race, age, income, disabilities, education, home ownership.
Also called demographic data.
the changes in demographics in a population over time. Changes in both trends and distributions provide valuable information to marketers.
in a database, a space allocated for one item of information. Fields are the smallest unit of information that can be accessed. In spreadsheets, fields are called cells.
an internally-developed mail list consisting of the customers, members or donors of a business or organization. A house list can also contain contact information for prospects who match the demographic profile of customers.
the primary means of retrieving information from a database; the questions presented to the database in a predefined format. Many database management systems use SQL (Structured Query Language) as the standard query format.
in a database, a record holds all the information about one item or subject. Records are composed of fields; a set of records constitutes a file.
data arranged in rows and columns. In relational database management systems, all information is stored in the form of tables.
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