Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
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(408) 400-0223 | Phone
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New Marketing Methods Vocabulary

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We're a local Silicon Valley business too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.


25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.


Our printing, marketing, mailing, mobile and web services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.


Terry Doland, Owner
Terry Doland, Owner

New Marketing Methods Vocabulary Words

1-to-1 marketing: a method of managing prospect and customer relationships using highly personalized marketing materials. The concept of 1-to-1 marketing was promoted by Don Peppers and Martha Rogers in their book, The One to One Future, published in 1994.

2D code:
a two-dimensional barcode that stores information both horizontally and vertically. 2D codes can store up to 7,089 numeric characters, as contrasted with 1-dimensional barcode that store 20 characters.

Barcode: a sequence of vertical bars and spaces that represents numbers and symbols. A bar code typically consists of five parts: a quiet zone, a start character, data characters (including an optional check character), a stop character, and another quiet zone.

Digital printing: a method of producing printed output directly from a computer file. Digital printing does not require the preparation steps needed by offset printing (makeready) nor a printing plate. Also called on demand printing.

Landing page: the first page encountered by a visitor who clicks a link or enters a URL. Landing pages are either reference (i.e., presenting information relevant to the visitor) or transactional (encouraging response, such as completing a form). Also known as a lead capture page.

New media: interactive digital media, such as the Internet, as opposed to traditional media such as print and broadcast.

Old media: non-digital communication methods such as books, magazines, radio and television.

QR code: an acronym for Quick Response; a two-dimensional barcode symbology.

Social media: the use of electronic and Internet tools for sharing information.

Static data: information that does not change.

VDP: a form of printing in which elements (text, graphics, images) can be changed from one page to the next. The term was first introduced to the printing industry by Frank Romano, Professor Emeritus, School of Print Media, at the College of Imaging Arts and Sciences at Rochester Institute of Technology.

This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089



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