New Marketing Methods Vocabulary Words
a method of managing prospect and customer relationships using highly personalized marketing materials. The concept of 1-to-1 marketing was promoted by Don Peppers and Martha Rogers in their book, The One to One Future, published in 1994.
a two-dimensional barcode that stores information both horizontally and vertically. 2D codes can store up to 7,089 numeric characters, as contrasted with 1-dimensional barcode that store 20 characters.
a sequence of vertical bars and spaces that represents numbers and symbols. A bar code typically consists of five parts: a quiet zone, a start character, data characters (including an optional check character), a stop character, and another quiet zone.
a method of producing printed output directly from a computer file. Digital printing does not require the preparation steps needed by offset printing (makeready) nor a printing plate. Also called on demand printing.
the first page encountered by a visitor who clicks a link or enters a URL. Landing pages are either reference (i.e., presenting information relevant to the visitor) or transactional (encouraging response, such as completing a form). Also known as a lead capture page.
interactive digital media, such as the Internet, as opposed to traditional media such as print and broadcast.
non-digital communication methods such as books, magazines, radio and television.
an acronym for Quick Response; a two-dimensional barcode symbology.
the use of electronic and Internet tools for sharing information.
information that does not change.
a form of printing in which elements (text, graphics, images) can be changed from one page to the next. The term was first introduced to the printing industry by Frank Romano, Professor Emeritus, School of Print Media, at the College of Imaging Arts and Sciences at Rochester Institute of Technology.