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Terry Doland, Owner
The term old media and its companion legacy media refer to traditional ways of communicating with customers. Printers are generally considered to be part of old media, along with other paper-based industries like newspapers, magazines, and books as well as radio, television and movies. In contrast, new media is digital and includes the Internet, websites, and most computer-based forms of communication.
New media is exciting because it brings new tools to the process of communicating with customers tools like full color printing, highly personalized sales messages and interactive outreach – as well as empowering prospects and customers to quickly and easily find reliable information about products, services and vendors.
Learn more about reaching customers
QR codes are an exciting "new" marketing tool. Besides containing a URL, a QR code can contain a phone number, an SMS message, V-card data or even plain alphanumeric text. Because of FNC1 Application Identifiers in the encoded data, the scanning device (like a mobile phone) will automatically open the correct application for whatever the QR code contains.
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1-to-1 marketing: a method of managing prospect and customer relationships using highly personalized marketing materials. The concept of 1-to-1 marketing was promoted by Don Peppers and Martha Rogers in their book, The One to One Future, published in 1994.
2D code: a two-dimensional barcode that stores information both horizontally and vertically. 2D codes can store up to 7,089 numeric characters, as contrasted with 1-dimensional barcode that store 20 characters.
Barcode: a sequence of vertical bars and spaces that represents numbers and symbols. A bar code typically consists of five parts: a quiet zone, a start character, data characters (including an optional check character), a stop character, and another quiet zone.
Learn new marketing vocabulary
An outgrowth of the capabilities of variable data printing is personalized URLs (PURLs) on direct mail marketing pieces. A PURL is the web address of a landing page that is unique to the individual recipient of the marketing piece. A PURL combines a response device with a web site.
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Have you heard of QR codes? If you haven't yet, then you soon will. QR codes are a streamlined way for mobile phone users to go directly to the website of a business they are interested in buying something from or an organization they want to know more about. Sound like something you'd like for your business or organization?
One piece of high tech equipment with measurable benefits for you is our high speed color digital printer. At 65 copies per minute and no time required for setup, we can print on demand in full color in less time than you can imagine. Gone are the days of minimum print runs and waiting days for the printing to be complete. Now you can print exactly what you need, whenever you need it, and do it all at an affordable price.
Learn more about full color printing