What is a multi-channel promotion?
refers to using more than one promotion method simultaneously
for a message on a single topic. Multi-channel can be very effective, especially when the messages in one channel are referenced in the other and are integrated. Use one constant and simple theme that offers a variety of response options.
Here are some examples of multi-channel marketing:
• Sending an e-mail timed to arrive at the same time as a mailed catalog.
• Inviting customers and prospects to visit a web site to print a coupon to use in a retail store.
• Adding a URL or QR code to sales collateral with an invitation to visit the web site, register, and receive something in exchange.