Marketing and Promotion Vocabulary Words
facilitating the sale of products or services to businesses or organizations. Also known as business-to-business or B2B marketing.
marketing aimed at large groups of individuals using mass media and retailers. Also known as business-to-consumer or B2C marketing.
a marketing strategy that associates a single product or service with more than one brand name or with someone other than the original producer.
a document developed by creative professionals such as advertising agencies to guide the creation of marketing or advertising processes. A creative brief typically consists of a series of simple questions asked by the creative team and answered by whomever has requested the brief.
a direct mail marketing technique that uses a three-dimensional object as a prop to promote a product or service. A dimensional marketing piece often must be sent in a package; this, coupled with the extra cost of postage, makes dimensional marketing costly and therefore done on a limited basis.
Direct mail marketing: a form of marketing that is aimed directly at the consumer or business without any intermediary like radio or television.
Google’s advertising product. Used in conjunction with Google’s search engine.
Guerilla marketing: an unconventional promotional system that uses time, energy and imagination rather than a big budget to achieve success.
activities designed to move goods from the production to consumption point. Includes all the marketing activities and organizations that are necessary to complete the process.
Multi-channel promotion: using more than one promotional method simultaneously. Can include references between the various channels being used.
the outline of the promotional tools or tactics that will be used to achieve marketing objectives.
activities that promote an understanding of a business, product or service and creates good will.
an acronym for Quick Response code. A two-dimensional barcode symbology originally developed by the Japanese company Denso-Wave to store information about Toyota parts inventory. Now used with a mobile phone to take readers to a web site or provide contact information.
Search engine optimization:
the process of improving the amount of traffic to a web site or web page from Internet search engines. Unlike Google AdWords and other search engine marketing activities, SEO is free.
a marketing technique that uses social networks to create brand awareness or buzz. So-called because social networking allows for rapid spread of the marketing message, similar to the spread of pathological and computer viruses. Can also mean stealth marketing, an unscrupulous form of advertising.