From $.12 each
From $.06 each
From $.28 each
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Terry Doland, Owner
The lifeblood of any business or organization is keeping current customers interested in your product or service while finding prospects to become new customers. This necessarily means that your business or organization must devote time and resources to promotion – using various methods to reach a target audience with a specific message.
Effective promotion is not limited to large businesses with substantial budgets. Smaller businesses and organizations can be successful by understanding how promotion works and adapting strategies and techniques to fit the available resources.
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Multi-channel marketing refers to using more than one promotion method simultaneously for a message on a single topic. Multi-channel can be very effective, especially when the messages in one channel are referenced in the other and are integrated. Use one constant and simple theme that offers a variety of response options.
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Consumer marketing: marketing aimed at large groups of individuals using mass media and retailers. Also known as business-to-consumer or B2C marketing.
Co-branding: a marketing strategy that associates a single product or service with more than one brand name or with someone other than the original producer.
Business marketing: facilitating the sale of products or services to businesses or organizations. Also known as business-to-business or B2B marketing.
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A recent survey of small businesses owners conducted by the Hewlett-Packard Company revealed that very few felt confident about their marketing efforts. Almost half (46%) claimed not to have any general marketing expertise, 60% said they could be doing a better job as marketers, and only 18% felt confident about creating their own marketing material.
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As the General Manager of Express Printing & Graphics, I spend about half my time promoting my business. I use a variety of methods to keep in touch with current customers and to contact individuals in companies and organizations that I think would be a good match for the products and services we provide. I consider these activities of primary importance to keeping my business healthy and growing.
If you are in business, you have developed areas of expertise that other people are interested in. For example, you know how to differentiate your product or service from your competitors – why what you are offering is superior and worthy of consideration. That becomes the basis for a checklist of what should be considered before making a purchase. And that type of information is valuable to others.
Learn more defining your business