Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Grammar - key to small business social network posts

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 

Terry Doland, Owner
Terry Doland, Owner

Grammar - Your key to social network posts for small business



An interesting and perhaps unanticipated result of the growth in social media for marketing is an increased need for good writing skills. Blogs, drip marketing, opt-in electronic newsletters and other “new media” require both useful content and good writing to attract and keep readers.

The elements of good writing are simple: grammar, spelling, punctuation and capitalization.
By mastering the rules and conventions, you will make your writing easier to understand and more enjoyable to your readers.

Grammar


Grammar explains the forms and structure of words (called morphology) and how they are arranged in sentences (called syntax). In other words, grammar provides the rules for speaking and writing that give us a common way of using language so we can more easily understand each other.

The building blocks of grammar are the eight parts of speech:

Verbs express actions, events, or states of being.
Nouns name a person, animal, place, thing, and abstract idea.
Pronouns take the place of nouns or another pronoun.
Adjectives modify nouns or pronouns by describing, identifying, or quantifying them. An adjective usually precedes the noun or the pronoun which it modifies.
Adverbs modify a verb, adjective, another adverb, a phrase or a clause and indicates manner, time, place, cause or degree. Adverbs can be recognized because they answer the question how, when, where, or how much. Adverbs often end in ly.
Prepositions link nouns, pronouns and phrases to other words in a sentence and usually indicate a relationship of time, space or logic.
Conjunctions link words, phrases and clauses.
Interjections are added to a sentence to convey emotion and are usually followed by an exclamation point.

Every complete sentence has two parts:
a subject (who or what the sentence is about) and a predicate (what the subject is doing). The subject is a noun or a pronoun; the predicate is a verb. To identify the subject of a sentence, find the verb and ask who or what. The answer is the subject.

Modifiers, phrases and clauses add information about the subject and predicate and make the writing more interesting and clearer. A single word acting as an adjective or adverb is called a modifier; two or more words without a subject and predicate acting as an adjective or adverb is called a phrase; and two or more words acting as an adjective or adverb and having a subject and predicate is a clause.

Whether single words, phrases or clauses, modifiers should appear close to the word or words they modify, especially if the reader might mistake what is being modified.

 Here is an example of a misplaced modifier:
John could read the sign easily written in French.

In this example, it is unclear whether the adverb easily is meant to modify the way John reads the sign or how it is written. By moving the modifier closer to the word it is modifying, the meaning becomes clear:

John could easily read the sign written in French.

Clauses are the basic building blocks of sentences. When a sentence is formed by a single clause, it is known as a simple sentence. Simple sentences are the most common type for spoken language but can make writing seem childish. Simple sentences can be made more interesting and informative by adding modifiers, and can be effective for attracting the reader’s attention when used sparingly.

Two or more clauses that are joined by a conjunction like and, but and or form a compound sentence. Compound sentences create balance or contrast between thoughts, ideas or information of equal importance:

Simple sentence: Molly and Emily live near each other. They are best friends.

Compound sentence:
Molly and Emily live near each other and they are best friends.

A complex sentence contains an independent clause and one or more dependent clauses that are not equal. A complex sentence is different than a simple sentence or compound sentence because it develops a central idea, provides background information, and clearly identifies the most important thought.

Complex sentence: Even if Molly and Emily did not live near each other, they would still be best friends because they have so many common interests.

Improve your writing by varying the types of sentences you use. To grab a reader’s attention, use a short, simple sentence. To emphasize balance and equal thoughts, use a compound sentence. To show the relationship between information, use a complex sentence.

Spelling


The availability of spell checkers in word processing programs greatly reduces the likelihood of spelling errors – except for homonyms. A homonym is a word that is pronounced the same as another but spelled differently and having a different meaning. Here are some examples of homonyms:

• affect (to change) and effect (result)
• capital (seat of government) and capitol (a building)
• its (possessive pronoun) and it’s (contraction of it is)
• principal (head of school) and principle (a truth, law, rule, standard or assumption)
• their (belonging to them) and there (a place) and they’re (contraction of they are)
• who’s (contraction of who is) and whose (belonging to whom)

Punctuation


Punctuation
helps convey the precise meaning of a sentence – and in fact can even change the meaning, as in this well-known example:

A woman, without her man, is nothing.
A woman: without her, man is nothing.

Here is a brief description of how punctuation is used:

• A comma tells the reader to pause and assimilate information. They are also used to separate the items in a series.
• A semi-colon links independent clauses that are closely related in meaning when they are not linked by a conjunction.
• A colon introduces a list or a summation. It can also be used to link an idea that has been introduced in an independent clause.
• End punctuation – period, question mark and exclamation mark – denote the end of a sentence.
• Parentheses enclose words that are not directly related to the main thought of the sentence but provide important information, or to provide examples.
• A dash signals a sudden change of thought or break in a sentence. Dashes can also be used in place of parentheses to emphasize information.
• Quotation marks indicate direct speech. All punctuation marks are enclosed within the quotation marks except for semi-colons, colons, and question marks when they are not part of the quotation.
• An apostrophe indicates that letters are missing from a contraction, or shows possession (i.e., that one thing belongs to another). The word its spelled without an apostrophe is a possessive; spelled with an apostrophe (it’s) is a contraction of it is. Similarly, whose is a possessive pronoun and who’s is a contraction of who is. Do not use an apostrophe to form the plural of numbers or letters (the 1990s, a box of PCs).

Capitalization

Like punctuation, capitalization helps convey information. The first word of every sentence is capitalized, signaling that a new sentence has begun. Proper nouns – the name of a particular person, place or thing – are capitalized to indicate uniqueness. However, it is not correct to use capitalization merely to make a word look or seem important.

The Importance of Grammar


Grammar is important because it provides information that helps the reader’s comprehension. It is the structure that conveys precise meaning from the writer to the audience. Eliminate grammatical errors from your writing and reward your readers with clear communication.




This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

Featured Product

News Feed
Twitter
  • Terrorism and Events: What Event Planners Need to Know https://t.co/qODnro7eJ2Sun Apr 30 14:59:08 2017
  • Terrorism and Events: What Event Planners Need to Know #eventmanagement https://t.co/WTRhjP7xDiSun Apr 30 14:59:06 2017
  • World Class Events and A.C.T (National) announce partnership to improve global event safety - Event Industry News https://t.co/TNa42cmIYbSun Apr 30 13:59:07 2017
  • XRobots' 3D printed VR LEGO gun shoots targets across two worlds https://t.co/o9l86c9jjoSun Apr 30 12:59:07 2017
  • XRobots' 3D printed VR LEGO gun shoots targets across two worlds #printingindustry https://t.co/If0Bu2cvQ5Sun Apr 30 12:59:05 2017
  • Sarawak goes global, again, with its most impactful campaign yet https://t.co/zmYsqLSwMqSun Apr 30 12:00:06 2017
  • Sarawak goes global, again, with its most impactful campaign yet #incentives https://t.co/g2CCM2QWBMSun Apr 30 12:00:05 2017
  • Social Media Pet Peeves; Tenacity vs. Reality. https://t.co/H5DwPhzR8fSun Apr 30 11:00:06 2017
  • Social Media Pet Peeves; Tenacity vs. Reality. #promotionalmerchandise https://t.co/ghllBZuGVlSun Apr 30 11:00:05 2017
  • How to Make the Most of Your Leftover Event Budget https://t.co/GmmOikhOIYSun Apr 30 10:00:06 2017
  • How to Make the Most of Your Leftover Event Budget #eventmanagement https://t.co/bTJhF7ESZESun Apr 30 10:00:04 2017
  • Some Tips About Screen Printing Shirts https://t.co/y3DxjkJ08lSun Apr 30 09:00:06 2017
  • Some Tips About Screen Printing Shirts #screenprinting https://t.co/F9TqQt5xb3Sun Apr 30 09:00:05 2017
  • McKinsey's Digital Capability Center opened in Beijing to keep China up-to-date with 3D printing and Industry 4.0 https://t.co/I2kj1WFbLKSun Apr 30 08:00:06 2017
  • Stealth Key is a 3D-printed titanium key that’s virtually impossible to copy https://t.co/LEdxXWECCPSun Apr 30 07:00:06 2017
  • Stealth Key is a 3D-printed titanium key that’s virtually impossible to copy #printing https://t.co/IEw4bfl7BKSun Apr 30 07:00:04 2017
  • Inkjet Summit 2017: Some Direct Mail Insights You Need to Know - Printing Impressions https://t.co/zeza1nuaBKSun Apr 30 06:00:06 2017
  • Inkjet Summit 2017: Some Direct Mail Insights You Need to Know - Printing Impressions #printing https://t.co/D8pGnARt11Sun Apr 30 06:00:04 2017
  • The Industry Celebrates Promotional Products Work! Week https://t.co/a62egksTO4Sun Apr 30 05:00:14 2017
  • The Industry Celebrates Promotional Products Work! Week #promotionalmerchandise https://t.co/AT6V0bKal3Sun Apr 30 05:00:09 2017
  • UK couple seeks 3D printed prosthesis for adopted dog who was shot and brutalized https://t.co/danEMtZ8R6Sun Apr 30 04:00:14 2017
  • UK couple seeks 3D printed prosthesis for adopted dog who was shot and brutalized #printingindustry https://t.co/UEwB6DcpuuSun Apr 30 04:00:10 2017
  • Slido hosts TEDxEastEnd founder at new event series, Slido.Interact - Event Industry News https://t.co/DftzmHOCm1Sun Apr 30 03:00:14 2017
  • Slido hosts TEDxEastEnd founder at new event series, Slido.Interact - Event Industry News #eventmanagement https://t.co/YUAHnMy8m3Sun Apr 30 03:00:10 2017
  • Swiss scientists combine 3D printing and electroplating to create molecular beam-splitter https://t.co/rlQoIRRi9VSun Apr 30 02:00:15 2017
  • Swiss scientists combine 3D printing and electroplating to create molecular beam-splitter #printingindustry https://t.co/5zRQ7NgndiSun Apr 30 02:00:12 2017
  • SpotMe selected as a 2017 Red Herring Top 100 Europe Winner - Event Industry News https://t.co/bxaovha4p8Sun Apr 30 01:00:15 2017
  • SpotMe selected as a 2017 Red Herring Top 100 Europe Winner - Event Industry News #eventmanagement https://t.co/PVY7w7EKwzSun Apr 30 01:00:10 2017
  • Creating a Better Vegas for Meetings https://t.co/9VnQxkBpTYSat Apr 29 19:59:12 2017
  • Creating a Better Vegas for Meetings #incentives https://t.co/afrHSRLOm8Sat Apr 29 19:59:05 2017
  • Report: Why Meetings and Conventions Should Be Used to Drive Economic Growth https://t.co/lVMkwHkNwVSat Apr 29 18:59:06 2017
  • Report: Why Meetings and Conventions Should Be Used to Drive Economic Growth #tradeshows https://t.co/ukvvv8MbCcSat Apr 29 18:59:05 2017
  • 7 Tips for Adding a Consumer Day to Your Trade Show https://t.co/4lgwhW2R8FSat Apr 29 17:59:08 2017
  • 7 Tips for Adding a Consumer Day to Your Trade Show #tradeshows https://t.co/fhJ4Pae1aCSat Apr 29 17:59:06 2017
  • 3D WASH: empowering developing communities with solar-powered 3D printing & recycled plastic https://t.co/CoTfSa9jqoSat Apr 29 16:59:07 2017
  • 3D WASH: empowering developing communities with solar-powered 3D printing & recycled plastic #printingindustry https://t.co/a585frRUi3Sat Apr 29 16:59:05 2017
  • 10 of the Hottest Promotional Products for Summer 2017 https://t.co/IwNhgYtV4ISat Apr 29 15:59:06 2017
  • 10 of the Hottest Promotional Products for Summer 2017 #promotionalmerchandise https://t.co/dbGfD4PJceSat Apr 29 15:59:05 2017
  • Great Britain tour for printing bike https://t.co/8FMfGJZMQ1Sat Apr 29 14:59:07 2017
  • Great Britain tour for printing bike #printing https://t.co/Uxv85fyiiBSat Apr 29 14:59:06 2017
  • 3D Systems and United Therapeutics team up to develop 3D bioprinted lung scaffolds https://t.co/Fe79ZlvhygSat Apr 29 13:59:07 2017
  • 3D Systems and United Therapeutics team up to develop 3D bioprinted lung scaffolds #printingindustry https://t.co/zn2Rq1XVdASat Apr 29 13:59:05 2017
  • 5 Steps to Perfect International Event Planning https://t.co/ps1ADJ64PTSat Apr 29 12:59:07 2017
  • 5 Steps to Perfect International Event Planning #eventmanagement https://t.co/QZnMCEyIw8Sat Apr 29 12:59:05 2017
  • Inspiring 10-year-old girl plays violin with help of a 3D printed prosthetic arm https://t.co/tsfoZeZcyySat Apr 29 12:00:08 2017
  • Inspiring 10-year-old girl plays violin with help of a 3D printed prosthetic arm #printingindustry https://t.co/zZe1IJVbKsSat Apr 29 12:00:06 2017
  • Webinar: Trend Tracker - Technologies that Excite, Engage & Inform https://t.co/evp6pOgmCKSat Apr 29 11:00:06 2017
  • Webinar: Trend Tracker - Technologies that Excite, Engage & Inform #tradeshows https://t.co/MgGDzyhmKSSat Apr 29 11:00:05 2017
  • Markforged's '3D print farms' could be future of large-scale digital metal manufacturing https://t.co/MmTok1ASNOSat Apr 29 10:00:07 2017
  • Markforged's '3D print farms' could be future of large-scale digital metal manufacturing #printingindustry https://t.co/YhWSdDlZidSat Apr 29 10:00:05 2017
  • MIT & Neri Oxman's giant 3D printing construction robot fabricates 50-ft-diameter dome https://t.co/USt1hNqfg6Sat Apr 29 09:00:06 2017
  • MIT & Neri Oxman's giant 3D printing construction robot fabricates 50-ft-diameter dome #printingindustry https://t.co/irVgXmgOHuSat Apr 29 09:00:06 2017
  • 5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development - SocialPoint... https://t.co/jvcjGkrkk3Sat Apr 29 08:00:06 2017
  • 5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development - Social #tradeshows https://t.co/sNyDzzEkWoSat Apr 29 08:00:05 2017
  • MIT Rocket Team successfully tests nylon 3D printed rocket motor https://t.co/LJHPODXw9OSat Apr 29 07:00:07 2017
  • MIT Rocket Team successfully tests nylon 3D printed rocket motor #printingindustry https://t.co/WYGl4FYyPDSat Apr 29 07:00:05 2017
  • Boosting Real Estate Market Growth Through Promotional Products / OutstandingBranding https://t.co/omCuUjK0GZSat Apr 29 06:00:08 2017
  • Boosting Real Estate Market Growth Through Promotional Products / OutstandingBranding #promotionalmerchandise https://t.co/AeTyqYqfNrSat Apr 29 06:00:06 2017
  • Advancing the digitisation of manufacturing with EOS, 3YOURMIND and Deutsche Bahn https://t.co/OOstR9K5RZSat Apr 29 05:00:15 2017
  • Advancing the digitisation of manufacturing with EOS, 3YOURMIND and Deutsche Bahn #printing https://t.co/Jfxi7sAtIySat Apr 29 05:00:11 2017
  • It’s Here! The HP MJF Printer Is Open for Early Access Signups - Shapeways Magazine https://t.co/USp0WvszA7Sat Apr 29 04:00:16 2017
  • It’s Here! The HP MJF Printer Is Open for Early Access Signups - Shapeways Magazine #printing https://t.co/Qkf9DoY6A5Sat Apr 29 04:00:11 2017
  • Michigan Tech studies 3D printing metal composites with Lulzbot, ColorFabb and Proto Pasta https://t.co/KEqjnVlvWkSat Apr 29 03:00:14 2017
  • Michigan Tech studies 3D printing metal composites with Lulzbot, ColorFabb and Proto Pasta #printing https://t.co/nPLbjIPAh8Sat Apr 29 03:00:11 2017
  • PostProcess Technologies raises $4M to accelerate 3D printing surface finishing systems https://t.co/WvpTYxBsokSat Apr 29 02:00:14 2017
  • PostProcess Technologies raises $4M to accelerate 3D printing surface finishing systems #printingindustry https://t.co/YErAhS9JoYSat Apr 29 02:00:10 2017
  • How to Tell Your Trade Show Story with a Page-Turning Press Kit https://t.co/4zfy5wtHZsSat Apr 29 01:00:15 2017
  • How to Tell Your Trade Show Story with a Page-Turning Press Kit #tradeshows https://t.co/uyijFLnOpASat Apr 29 01:00:11 2017
  • Port of Rotterdam's RAMLAB unveils its first 3D printed ship component in partnership with Autodesk https://t.co/P51QP4REjyFri Apr 28 19:59:07 2017
  • Special Report: Best Places to Work in Events 2017 https://t.co/4FHNHaGzOjFri Apr 28 18:59:07 2017
  • Special Report: Best Places to Work in Events 2017 #incentives https://t.co/XoVjeXlrttFri Apr 28 18:59:05 2017
  • German Industrial Group Thyssenkrupp to Launch 3D Printing Center in September | All3DP https://t.co/nHhDZ0wbzfFri Apr 28 17:59:07 2017
  • German Industrial Group Thyssenkrupp to Launch 3D Printing Center in September | All3DP #printingindustry https://t.co/CtuSq0FASFFri Apr 28 17:59:06 2017
  • Planners’ Essential Summer Reading List | Smart Meetings https://t.co/fWbMF6gA3iFri Apr 28 16:59:07 2017
  • Planners’ Essential Summer Reading List | Smart Meetings #meetingplanning https://t.co/HKa42UulIaFri Apr 28 16:59:05 2017
  • 5 U.S. Cities on the Rise for Meetings and Events https://t.co/9zegLhsaopFri Apr 28 15:59:08 2017
  • 5 U.S. Cities on the Rise for Meetings and Events #tradeshows https://t.co/mcFoClpoRSFri Apr 28 15:59:07 2017
  • Trade Show Tips: Should You be Selling, Networking or Both? https://t.co/UtBps51CJRFri Apr 28 14:59:07 2017
  • Trade Show Tips: Should You be Selling, Networking or Both? #tradeshows https://t.co/ZuGYVxJKtIFri Apr 28 14:59:06 2017
  • Type A Machines improves Series 1 Pro 3D printer with BuildTak FlexPlate & Adaptive Auto-Leveling https://t.co/btCNefTknWFri Apr 28 13:59:07 2017
  • Type A Machines improves Series 1 Pro 3D printer with BuildTak FlexPlate & Adaptive Auto-Leveling #printingindustry https://t.co/4Tue6oYzLTFri Apr 28 13:59:06 2017
  • Step by Step: How To Screen Print On Wood | Ryonet Blog https://t.co/Ajp5xRZDMkFri Apr 28 12:59:08 2017
  • Step by Step: How To Screen Print On Wood | Ryonet Blog #screenprinting https://t.co/NDkAkcsyCTFri Apr 28 12:59:06 2017
  • State Spotlight: Franchise Opportunities In Arizona https://t.co/xNscDBuCSPFri Apr 28 11:59:07 2017
  • State Spotlight: Franchise Opportunities In Arizona #promotionalmerchandise https://t.co/sibC41GQULFri Apr 28 11:59:06 2017
  • Prodways, Safran partner to create inorganic 3D printing materials; Prodways IPO subscription starts tomorrow https://t.co/8yHl6sjWTzFri Apr 28 10:59:07 2017
  • EOS & 3YOURMIND's AMPI tool automatically identifies parts suitable for 3D printing https://t.co/5yUJlHzduRFri Apr 28 09:59:08 2017
  • EOS & 3YOURMIND's AMPI tool automatically identifies parts suitable for 3D printing #printingindustry https://t.co/ofUTAdAponFri Apr 28 09:59:06 2017
  • 12 Ways To Add Fun To Serious Events https://t.co/KefgzUsCvpFri Apr 28 08:59:08 2017
  • 12 Ways To Add Fun To Serious Events #eventmanagement https://t.co/QqWbpfijvXFri Apr 28 08:59:06 2017
  • Event Planners: Say Yes To Automation https://t.co/BCX1ZvSQcJFri Apr 28 08:00:08 2017
  • Event Planners: Say Yes To Automation #eventmanagement https://t.co/nFgmeq1YOIFri Apr 28 08:00:06 2017
  • Siemens joins Adidas SPEEDFACTORIES project for custom 3D printed sportswear https://t.co/GWijmffHsbFri Apr 28 07:00:08 2017
  • Siemens joins Adidas SPEEDFACTORIES project for custom 3D printed sportswear #printingindustry https://t.co/58WB1q6j87Fri Apr 28 07:00:08 2017
  • How The Event Industry Will Evolve in the Next 20 Years https://t.co/3A190fgxWIFri Apr 28 06:00:09 2017
  • How The Event Industry Will Evolve in the Next 20 Years #eventmanagement https://t.co/CPCWNazqnoFri Apr 28 06:00:07 2017
  • Imagine! Express and CIDI Find Profitable Signage Growth with EFI https://t.co/4e7VXIuinGFri Apr 28 05:00:17 2017
  • Imagine! Express and CIDI Find Profitable Signage Growth with EFI #printing https://t.co/ngXPPq9ozmFri Apr 28 05:00:11 2017
  • German steelmaker Kloeckner acquires 10% stake in 3D printing company BigRep https://t.co/jOA1SZwoZaFri Apr 28 04:00:16 2017
  • German steelmaker Kloeckner acquires 10% stake in 3D printing company BigRep #printingindustry https://t.co/sBfSupw5dYFri Apr 28 04:00:12 2017