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How to Properly Write Grammar for Business - Newsletter

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Terry Doland, Owner
Terry Doland, Owner

How to Properly Write Grammar for Business

An interesting and perhaps unanticipated result of the growth in social media for marketing is an increased need for good writing skills. Blogs, drip marketing, opt-in electronic newsletters and other “new media” require both useful content and good writing to attract and keep readers.

The elements of good writing are simple: grammar, spelling, punctuation and capitalization. By mastering the rules and conventions, you will make your writing easier to understand and more enjoyable to your readers.

Grammar explains the forms and structure of words (called morphology) and how they are arranged in sentences (called syntax). In other words, grammar provides the rules for speaking and writing that give us a common way of using language so we can more easily understand each other.

Learn more about proper grammar



Q and A: How can I improve my proofreading skills?

Proofreading – the process of reviewing text for grammatical errors – requires knowledge of grammar, spelling, punctuation and capitalization. It also requires a technique for uncovering potential errors.

Learn more about improving social media proofreading skills



Vocabulary: Social Media Writing

Blog: a contraction of web log. A type of online journal that can be used in business for creating articles.

Copy: written text.

Copywriter: a person who writes copy, particularly for advertising.

Learn more social media writing vocabulary



Idea Corner: Guidelines for English

The best-known guide to American English writing is The Elements of Style by William Strunk, Jr. and E.B. White. Known as Strunk and White, the book was first written in 1918 by Cornell University professor William Strunk, Jr. In a mere 43 pages, Professor Strunk presented guidelines for what he termed "cleanliness, accuracy, and brevity in the use of English": eight elementary rules of usage, ten elementary principles for composition, "a few matters of form", and a list of commonly misused words and expressions.

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A Word From The Owner

Grammar, including spelling, punctuation and capitalization, is taught early because it is the structure underlying all good writing. Think back to a time when you have read something with noticeable mistakes in spelling, punctuation and capitalization. The mistakes jump out and interfere with the flow of the text and may even cause you to stop reading altogether. That’s the importance of good grammar.

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Tips and Tricks for Social Media Writing for Business

Easy access to information via the Internet increases a writer’s need to respect the intellectual property of others. Words copied directly from web sites and included as one’s own original thoughts in blogs, e-letters and other communication devices without citing the source is plagiarism. Similarly, using copyrighted material without permission is copyright infringement.

Learn more about social media writing


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