How to create a marketing plan in Sunnyvale
The United States Small Business Administration (SBA) provides a comprehensive guide called Marketing Your Business for Success online at its web site. The top-level elements of the plan are:
Define your business: product or service, geographic marketing area, competition, price, promotion methods (both yours and your competition’s), your business location or distribution method
Define your customers: demographic characteristics (age, gender, income, location), how they will learn about your business, their buying habits
Define your marketing plan and budget: previous marketing methods used and their effectiveness; future methods to consider.
To access the guide, go to http://www.sba.gov/.