Sunnyvale Marketing Vocabulary Words
an acronym for attention, interest, desire, action, the four steps first identified by to describe the steps of the selling process
an acronym for business-to-business; a description of the relationship of the business to the target audience
an acronym for business to consumer; a description of the relationship of the business to the target audience
an acronym for cause-related marketing; the association of a for-profit company with a nonprofit organization, intended to promote the company’s product or service and to raise money for the nonprofit.
an acronym for customer relationship management; the application of a marketing strategy focused on awareness of customer requirements.
corruption of a marketing message over time.
a sign that looks like an object or represents it in a way that most people recognize. Example: handicap sign.
a sign that relates to the object by some kind of causal connection. Example: tears denote sadness.
the vehicle by which an idea is transmitted via a medium.
anything that interferes with the proper delivery of a message.
the process of screening out information that is not of interest and processing information that is of interest.
the study of signs and symbols in a language
an artificial sign created for a purpose or meaning. Example: Nike swoosh.
the grammatical arrangement of words.
the branch of linguistics concerned with meaning.
Vocabulary credited to Marketing Communications by John Egan