Good Content and Good Writing for Sunnyvale Companies
You hear a lot these days about content, meaning what we say in our printed sales and marketing materials, on our web sites, in our blogs, and on our social media sites. Everyone seems to be talking about what to say
but ignoring how to say it.
Good Writing as Important as Good Graphic Design to Your Sunnyvale Business
– proper use of grammar and punctuation; clear sentence construction and choice of words; and strong writing style – has always been important. We suggest why it is reasonable to consider good writing to be as important as good graphic design
for the overall success of your sales and marketing plan. Direct response copywriting – writing that motivates people to take action – has its own set of best practices that you may be unaware of, even if you are a strong writer. And there is a growing body of knowledge that distinguishes direct response writing for print from writing for social media and search engine optimization.
As part of our service to our customers, we are gathering information to keep us ahead of the curve in the evolving discipline of new media. We hope you’ll think of us first as you move your Sunnyvale business or organization in that direction.