Express Printing and Graphics
  1205 Alderwood Avenue
Sunnyvale, CA 94089

Express Printing Sunnyvale
  Map and Directions
  Express Phone
(408) 400-0223 | Phone
  Express Fax
(408) 400-0267 | Fax
  Email Express Printing
sales@expressprintingusa.com
  Express Hours
Hours 8:30-5:00 Mon-Fri
  Express Shopping Cart

Do not Forget The Headlines

Express Marketing header

We're local too!

We're Express Printing & Graphics, a local business, located in Sunnyvale, CA. Being locally owned and operated, we take pride in the Silicon Valley community and want to help other Small Businesses and organizations reach their highest potential.

 

25 years of experience

We've been thriving in Silicon Valley for over 25 years, helping our customers grow their businesses. We transform our years of printing, marketing, mailing, and website experience into articles that are posted here on our website, Twitter and Facebook. Whichever method you prefer to get your local business ideas from, we are happy to inspire all Bay Area Businesses.

 

Our services

We offer printing, marketing, mailing, and website services from our location in Sunnyvale. Our marketing experts can help you find the optimal method of promoting your business. Whether it's postcards, mobile websites, social coupons, or an array of other choices, we can narrow it down to what works best for YOU and your BUDGET.

 


Don't Forget The Headlines


When writing headlines, the conventional wisdom is to make them short – eight words or less in most cases. This tradition dates back to the early years of magazine copywriting and probably is more related to space constraints than any measure of effectiveness. In fact, research from the direct mail industry indicates that only slightly more than half (50-60%) of effective headlines are eight words or less – meaning that almost half of longer headlines are effective.


Reading the "F Pattern"


Things may also be different when writing headlines for web sites. Dr. Jakob Nielsen, an acknowledged user-interface expert who holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen, released an eye-tracking study in 2006 that showed readers read web pages in an F pattern. They scroll across the top of the page, come back across the page, then down the left side to see if anything is of interest.

Knowing this pattern provides the opportunity for web page designers to place a headline across the top of the page, locate a subhead below it, and put other supporting information down the left hand column.





This information provided to you by Silicon Valley's Express Printing & Graphics, Inc.
located at 1205 Alderwood Avenue, Sunnyvale, CA 94089

 

 

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